Dave Cain // Making Digital Work

About

A commercially focused, data driven and award winning digital leader with over 20 years in the field - my passion is fixing what’s broken and driving growth with technology. Currently the Head of Martech at Sainsbury's - I lead the strategy, governance, and future proofing of the enterprise MarTech and AdTech stack.

My background includes significant digital leadership and a proven track record of multi-year growth at LKQ UK & Ireland, Arriva Group and Boots UK. I bring a strong track record of building high-performance teams and leveraging collaboration, influence, and strong relationships across a matrix environment.

What guides my approach is my 'Why' statement - "to create an environment built on trust and clarity, so that all can achieve their purpose"

Along with the above, I have been inducted into the BIMA 100 which recognises individuals who are shaping the future of Britain's digital & tech industry. I'm a Fellow of the IDM which is the accrediting Institute of the Data & Marketing Association (DMA), and the Chair of the Board of Trustees for the charity, Citizens Advice Nottinghamshire Central & South (CANCAS).

Experience

Search Engine Optimisation (SEO)Pay Per Click (PPC)AffiliatesEmailCRMCDPSocial Media (Organic & Paid)Loyalty & RewardsContent & PRInfluencesDisplayProgrammaticMarketplaces (Amazon & eBay)Generative Engine Optimisation (GEO)Answer Engine Optimisation (AEO)VideoCard Linked Offers (CLO)Conversion Rate Optimisation (CRO)

Data StudioGoogle & Adobe AnalyticsGoogle Tag ManagerGoogle CloudAWSBigQueryAppsflyerTableauDrupalWordPressShopifyContentfulOneTrustAirshipTealiumAlgoliaBloomReachOracleVMOBrightEdgeFeedonomicsQualtricsAdthenaAwinHootsuiteDynatraceAI (Gemini, ChatGPT, Claude)

Attribution (First, Last & Time Decay)Marketing Mix Modelling (MMM)EconometricsQuantitativeQualitativeResearch Online Purchase Offline (ROPO)AI Driven (Gemini Cloud)Unit EconomicsReturn on Ad Spend (ROAS)Return on Investment (ROI)Profit & Margin Driven MeasurementLife Time Value (LTV)Customer Acquisition Cost (CAC)Customer Surveys

Strategy (B2C & B2B)Stakeholder ManagementInnovationPlanningMentoringCross-Functional CollaborationProject ManagementChange LeadershipAdaptabilityDigital TransformationAgilityEmotional Intelligence (EQ)Finance & P&L ManagementCoachingTalent DevelopmentCommunication & Influence

Feedback

"Dave was one of the best hires I have made in my career. His knowledge, technical gravitas and ability to look at the full Digital funnel is second to none"

"Dave's expertise in digital marketing is the best of the best, and his ability to craft and execute strategic campaigns consistently drives impressive results"

"Dave has been a true inspiration and has supported me throughout my career. As a manager, his caring and encouraging nature truly brings out the best in his team"

"Dave was an outstanding client partner; commercially sharp, collaborative, and relentlessly focused on results."

"He truly is an expert and is amazing at what he does and his knowledge of Digital is vast, what he doesn't know probably isn't worth knowing"

Dave Cain

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