Stop and listen, unique content is a ‘must have’ if you want to rank well…

Just one of the tasks an SEO faces is getting a client to commit to writing copy for a site. Over the years, many would copy text and pass it off as there own, but then… the Google Panda came along.

What this has done is force all website owners and webmasters into writing compelling content if they want to retain there rankings and progress over time.

Below I’ve listed some buzz words which might be helpful when do the above:

  • Helpful
  • Resourceful
  • Unique
  • Fresh (up-to-date)
  • Engaging
  • Adds value
  • News worthy
  • Linkable
  • Likable

If you can write content that is all of the above, you are on to a winner – and to be clear… there are no short cuts around writing content..

In a recent video by Google, Matt Cutts talks about the need for great content which covers the above points. I can’t, along with the rest of the SEO community, stress how important unique content is.

Let me leave you with one final thought before you watch the video, Google is trying to make there search experience the best it can be, do you think it can do this by serving 10 results which are all the same?

You can view the video on YouTube here. If you have any questions, please leave them in the comments box below.

Credit: Book image from SXC.hu

This post was written by , Dave is a digital marketer specialising in SEO and PPC, and can be followed on Twitter, Facebook, LinkedIn and Google+.

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