All websites are created using various coding languages and techniques, the most basic of them all is HTML (also known as Hyper Text Mark-up Language).
You may see a link as follows:
The way this is generated is through HTML coding:
<a href=”http://www.davecain.co.uk”>SEO Nottingham</a>
In the above example, the code indicates that the text also known as the anchor text should be hyperlinked or pointing to the webpage http://www.davecain.co.uk.
Search engines will look at the anchor text within the link and then rank this page based on this term, also something to consider is if you are linking through to a page you will need to make sure the text on the page has relevance to the text in the link, otherwise it won’t get ranked as well.
Other features that can be added to a link in the HTML code can include
Title=”Website Logo” – this when you hover over a link with your mouse will display a description about the link, also a good quick method for keyword placement.
Rel=”nofollow” – this attribute will let the search engines not to follow a link, so for example, if you have an article on your website with reference to another site, you may want to add this attribute so the other website does not get any link juice.
Links don’t always have to be text, they can also be images to:
The way this link is generated is with the follow code:
<a href=”http://www.davecain.co.uk/”><img src=”http://www.davecain.co.uk/images/davecain-logo.png” alt=”SEO Nottingham expert Dave Cain” /></a>
You will notice within the link code there is an attribute called “alt”. This is used for voice based browsers that read the text to a user and also tells the search engines what the image is or about. Also by hovering over the image you will be able to see the alt text as a description similar to the title tag as described above.
This type of link isn’t as friendly as text links when it comes to helping the search engines put a certain weight on a specific page that is being linked to.
There are also various other tricks and techniques that can be done with links but for full link value it is best to keep them clean and simple.
About the author: Dave Cain is an SEO with 10 years digital marketing experience. He can be followed on Twitter, Facebook and Google+ or you can subscribe to his RSS feed.
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