SEO Question: I recently commissioned a web design agency to build my new site using a bespoke content management system (CMS).
Being extremely happy with the system I noticed a problem in the search engine result pages (SERPs) – the description for every page was the same!
So I got in touch with the web design agency and they said the description tag was fixed across the site, so it couldn’t be changed individually, what do I do, keep the tag or lose it all together?
I think the best option would be to drop the META description tag altogether for now and let Google pull snippets from each page on what they deem relevant to the search. I would also make sure that each product displayed has a really good write-up (or great content on-page) for Google to get its teeth into.
Of course, the best solution is to have individual META description tags for all of the pages on-site. These should range from 140 – 160 characters in length including spaces, be unique to the page content and contain your main keyword(s) for the page at least once.
Credit: Code image from SXC.hu