SEO Question: What is a ‘link wheel’ and do they help with link building?

Link Wheel

Image from

Another great SEO question has been submitted which is:

“What is a ‘link wheel’ and do they help with link building?”

Another great question and Wikipedia defines a ‘link wheel’ as follows:

“Link wheel is a widely used internet marketing strategy. The basic idea of link wheels is to create a pattern of links which flow from one website to another which would finally link to a targeted website requiring promotion.

Link wheels fall under the category of search engine optimization, however, when social media sites are used to create the link flow the link wheel strategy becomes social media marketing. According to experts, link wheels have maximum effectiveness when the social media sites are used.”

Here is an example link wheel (Image from Wikipedia):

Link Wheel

As you can see from the image above, links to the main site are 4 levels deep.

If you take just a few link building techniques from my link building guide, you’ll be able to see how you can build link layers aka a link wheel, example:

  1. All your social networks link to your website
  2. Forums may link to your social networks
  3. Press release may link to your profile on business networks

The above is just a very small example, as you can see you’ll building layers between different types of websites which ultimately link back to you main company / business website.

Isn’t this a blackhat SEO technique?

If it’s done correctly, then no. Like any off-page SEO technique, they can all be done wrong. If you were to setup 100 blogs with content that links back to you with no layers, whilst technically a link wheel, would look spammy, not user friendly and would probably result in a penalty.

Do you use it as a technique?

Simple answer, yes! I recently did this for one of my clients, using a combination of the following:

  • Main website
  • YouTube
  • Twitter
  • Established off-site blog
  • Profiles on local business websites
  • Niche forum profile

I created layers like the above example and within 5 days they had jumped from page 2, position 17 to page 1, position 6th for a local term in a competitive city.

and finally…

The golden rule with any link building activity is to make the process look natural and relevant. For example, linking from a PR article to a business profile makes sense as it will probably have the contact details, map directions and possible reviews about the business.

This post was written by , Dave is a digital marketer specialising in SEO and PPC, and can be followed on Twitter, Facebook, LinkedIn and Google+.

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