SEO Question: What are doorway pages and do they help or hurt SEO?

SEO Doorway Pages

This weeks SEO question is:

“What are doorway pages and do they help or hurt SEO?”

In light of the Panda and Penguin updates over the past 18 months, this is a great question.

What are doorway pages?

Wikipedia defines a doorway page as:

“Doorway pages are web pages that are created for spamdexing, this is, for spamming the index of a search engine. They are also known as bridge pages, portal pages, jump pages, gateway pages, entry pages and by other names.”

Can you show me an example?

Typically, a doorway page would have some content like this:

“Thanks for visiting, we offer many services in the London area”


“Thanks for visiting, we offer many services in the Birmingham area”


“Thanks for visiting us today, we offer many services in the Glasgow area”

Notice anything? The content is the same, with one or a few words changed, this is just duplicate content, so referring back to the definition, this is spamming.

What’s Google’s view?

Below is a video from Matt Cutts created on theĀ 22nd May 2012 where he talks a little about doorway pages.

Can I be penalised by Google for using these?

In short, yes! Over on Hobo Web, Shaun has written a great post with a real world example and what the doorway pages resulted in, click here to read more.

What should I do if I’m using doorway pages?

You have two options:

  1. Remove the pages as soon as possible
  2. Rewrite all the content so it’s unique and user focused

Really, you only have the two options above to fix doorway pages, and you need to fix these asap or you could be hit by a Google penalty.

Do you have any thoughts around doorway pages? Leave your comments below.

Credit: Door image from SXC.hu

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