SEO Question: Why do some agencies charge £50 per month for SEO and others charge £1,000+?

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A new and interesting question has been submitted which is:

“Why do some agencies charge £50 per month for SEO and others charge £1,000+ per month - what’s the difference / actual cost?”

This is a great question and something which I felt compelled to answer.

Over the years I’ve been asked about how SEO pricing works, some do this on a time level, others on a management level and so on. Personally, I believe pricing works around all of the below areas:

  • Client management
  • Time required
  • Marketing activities and strategy
  • Business niche
  • Keywords (amount and difficulty)
  • Business objectives and goals
  • Return on investment

Whilst £50 a month may sound attractive (and cheap!), what are you really getting for this?

As I’ve demonstrated time and time again, SEO is a long term strategy (just look at the amount of link building methods there are), you can’t just turn it on like Google Adwords. Time (potential a lot of it) is required, a good strategy is required, methods and practices need to be spot on, an understanding of the business is needed – could you get all of this for £50 a month?

You may have come across agencies that charge a minimum of £1,000 a month, you’re paying for a premium service, much like you would on the high-street, but you know what to expect.

Freelancer vs. Agency…

Some of you may think a freelancer will be a cheaper option, sometimes it is, but in some cases it isn’t, the work required with SEO isn’t just a flick of a switch, its time, an understanding and everything else mentioned above.

Spinning the question around…

When talking about SEO pricing and costs, I always turn the question around and  I ask “what would I get from you for £50 a month?”, this is normally greeted with a smile or laugh along with the simple reply “I see your point”.

So how do I find the right supplier for me?

You need to shop around, talk to agencies, freelancers, the community, ask questions and look for certain signs. If you have a small budget, start small but don’t compromise when it comes to the quality of service, it could harm you in the long run and ultimately, you get what you pay for.

The point is…

I guess the point I’m getting at it is don’t be put off by the higher price for SEO, the return on investment could far exceed your expectations if done right and with the right supplier.

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