The meta title and meta description have probably been one of the longest serving attributes towards SEO.
These 2 attributes are the first thing that a user will see within natural results and act as your shop window to entice the user to click.
There are 100′s of brilliant articles around meta titles and descriptions – below are a collection of articles I would highly recommend that you read:
- Meta Titles by Moz
- Meta descriptions by Moz
- Meta Tags by Wordstream
- How to Write Title Tags For Search Engine Optimization by Search Engine Watch
- SEO Meta Tags Best Practices by Hobo Web
- Maximizing Your Meta Tags for SEO and CTR
- 5 reasons why you need to write your META