Twitter, Facebook, Digg, Stumbleupon, LinkedIn… we all know them well.
But what about Pinterest? One of the newest crazes, instead of bookmarking links or text, you pin images to boards of your choice. Pinterest is another social media channel which can be utilised for brand and product purposes.
Wikipedia has this to say about Pinterest:
“Pinterest is a pinboard-style social photo sharing website that allows users to create and manage theme-based image collections such as events, interests, hobbies, and more. Users can browse other pinboards for inspiration, ‘re-pin’ images to their own collections or ‘like’ photos. Pinterest’s mission is to “connect everyone in the world through the ‘things’ they find interesting” via a global platform of inspiration and idea sharing.”
Below I’ve listed my top 10 SEO tips for Pinterest:
Fill out your profile with relevant information and make a connection with your website, Twitter and/or Facebook. Also define your location. As I’ve mentioned in previous posts, Google will use this information to see if it matches your other profiles which will aid trust and authority.
Name your images appropriately. Make sure the filename is relevant and unique, like with on-page SEO with images, Google will look at the filename as a factor on your Pinterest boards.
3. Image titles and descriptions
Make sure you add a unique titles and descriptions to your images and make sure that it links to a relevant page on your site if the image is related to you. Again, Google will use the as a signal around relevance, plus its a backlink!
Create interesting boards with good descriptive names and descriptions. I can’t stress enough having good naming conventions will really help, especially when others are search for images on Pinterest – this could result in more followers and shares (aka repins).
Like all social platforms, to have success, connecting with others is a must as they will help spread the word about you. Use the Pinterest search function to find people and boards of interests
Don’t forget to comment on other users images and boards. This is a good way to connect with other like minded people and could result in more Pinterest shares of your boards and pins.
With your Pinterest profile, don’t just pin your own work, repin images for other users and websites. They will see this and it will bring you to there attention which could result in a connection and them sharing and commenting on your own work – again, making your account more genuine and trusted.
8. Website buttons
Add the Pinterest buttons to your website and blog to notify your website visitors that you can be followed on Pinterest. It’s also another great way to tell Google about the connection and the relationships between your website and Pinterest profile.
9. Stay active
Much like point 5, to have success you need to invest time, Pinterest is a social media platform and for it to work, you need to work at it. Have a plan, set out a schedule and keep your Pinterest profile active, this could also result in more followers and repins.
10. Create something unique
Don’t just pin and repin images, create something unique and relevant to you which will be of interest to others, possibly an infographic. This could result in many repins.
Do you have any SEO tips for Pinterest? Leave your comments below.