SEO, PPC & digital marketing help and tips...

You may have noticed things have been a little quieter on my blog...
Why? Instead I spend most of my time reading and sharing the best digital marketing tips and help guides (follow me on Twitter). Don't forget to bookmark my recommended digital reading list which can be found here.

Google Penguin Help – Is 404ing a webpage a good way to remove unnatural links?

More recently, I’ve been helping many people with the recent Google Penguin updates.

A recent question that came about was -

“Dave, I’ve done a full audit on my site and done as much link removal as possible and before I do a reconsideration request I would like to remove more links but I’ve not had much success. Is 404ing webpages a method I could use?”

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My top 20 SEO, PPC and digital marketing tweets from August 2013…

TwitterAugust 2013 was a great month for digital marketing updates from some of the bigger players such as MOZ, Search Engine Watch and Search Engine Land to name just a few.

We also saw some new additions announced and videos from Matt Cutts of Google

Listed  are my top 20 updates which are well worth a read, bookmark and implementation into your own online marketing campaign.

If you’re looking for a list of websites to follow and read, check out my list of recommend sources here. Also, don’t forget to give me a follow @DaveCainSEO.

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3, 2 ,1 Liftoff! New version of DaveCain.co.uk now live…

Over the past few weeks I’ve been working hard on my site, DaveCain.co.uk, and I’m pleased to announce that this is now fully launched and operational.

After a soft launch a few weeks back, all the final tweaks and updates have been completed.

So what’s different I hear you ask?

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The story of a penalised domain, Google reconsideration requests and the disavow tool…

Google LogoWithin this post, I give an insight in to a friends website which I’ve been working on for the past 12 months and document all the processes I went through with a penalised domain.

Setting the scene

A good friend of mine purchased an online business in June 2012, this came with a website (the domain was around 6 years old), an Analytics account, Google Webmaster Tools and the like.

When the business was acquired the website ranked very well, mainly top 10 results for around 30 important and broad keywords which delivered traffic and enquires on a daily basis.

Once purchased, I got the chance to dig around the site along with looking into the backlink profile. It was clear that work was needed to be done. It’s important to note, I wasn’t involved in the business sale process and didn’t no anything about the domain until everything had been finalised.

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10 brilliant ‘must read’ SEO and social posts from @sewatch in July 2013…

search engine watch logoYou will have noticed in my previous posts here, here and here – I do a lot of reading on a weekly basis.

In my opinion, keeping up-to-date with the latest trends and changes in search, Google and the like is imperative.

I’ve been an avid reader of many blogs for some time and over the past month I’ve been super impressed with the guys and girls at ‘Search Engine Watch‘.

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Google Adwords Enhanced Campaigns: 7 super useful articles that you need to read today…

Google Adwords

As you are probably well aware, Google has now upgraded all Adwords campaigns to ‘Enhanced’.

In short, Enhanced campaigns now give you more control with targeting, bid control, sitelinks and much more.

Below I’ve listed my super 7 ‘must read’ Google Adwords Enhanced blog posts:

1. Enhanced Campaigns D-Day Is Less Than a Week Away – Are You Prepared? via Wordstream

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Daily SEO tasks you need to be doing in 2013…

This weeks questions comes off the back of a post I wrote in 2011 around daily SEO tasks.

“Hi Dave, I read your post around daily SEO tasks and I was  wondering what you have changed now we have Google Panda and Penguin in place?”

This is a great question and one I’m really keen to answers, so on a daily basis I do the following:

Read, read, read, and then read again – It’s important to stay close to a changing landscape, and I will typically spend 30 minutes a day going through a number of sites, many of which can be found here.

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30 SEO power tools that I’m using in 2013 for backlink analysis, keyword research, social listening and much more…

This week I was asked:

Hi Dave,

Just wondering, what SEO tools are you using in 2013 and are you using any specific tools to analysis backlink profiles?

Thanks,
DRJ.

Great question. Below I’ve listed all the tools in my armoury at present.

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