davecain

SEO, PPC & digital marketing help...

You may have noticed things have been a little quieter on my blog - I spend most of my time reading and sharing the best digital marketing tips and guides on Twitter @DaveCainSEO. Also, don't forget to bookmark my recommended digital reading list which can be found here.

3 paid business solutions Google could start to offer (includes illustrations)…

I’ve long been a fan of all things Google, from Gmail to Google Play, everything is well thought out and works well.

And the same can be said with their advertising platforms such as Adwords, Google+ and YouTube to name just a few.

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Content Question: Will my PDFs cause internal duplicate content issues?

This weeks question is around website pages, PDFs and duplicate content:

I run an eCommerce construction site, on each product page I have the full specification and then have a PDF download with the same content.

Will the PDFs cause an issue with internal duplicate content?

This is an interesting question…

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Bing Webmaster Tools – 5 great reasons why you should be using it as part of your search campaign…

I’ve been a long term user of Google Webmaster Tools. Along with Analytics, its a brilliant tool to gather further data and insights into your site.

But what about the other search engines? What other alternatives are there?

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Do you get regular cheap link building emails? Here’s 5 reasons why you need to avoid them…

So we all get them in our inbox…

‘Greetings kind sir, we can offer Google penguin safe, one way link building and SEO’

Recently, someone said to me they might try one just to see what would happen in terms of rankings and SEO.

And I’ve know doubt, others have though the same, so if you have thought about it, here’s 5 reasons why you should avoid and forget.

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Google Penguin Help – Is 404ing a webpage a good way to remove unnatural links?

More recently, I’ve been helping many people with the recent Google Penguin updates.

A recent question that came about was -

“Dave, I’ve done a full audit on my site and done as much link removal as possible and before I do a reconsideration request I would like to remove more links but I’ve not had much success. Is 404ing webpages a method I could use?”

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The story of a penalised domain, Google reconsideration requests and the disavow tool…

Google LogoWithin this post, I give an insight in to a friends website which I’ve been working on for the past 12 months and document all the processes I went through with a penalised domain.

Setting the scene

A good friend of mine purchased an online business in June 2012, this came with a website (the domain was around 6 years old), an Analytics account, Google Webmaster Tools and the like.

When the business was acquired the website ranked very well, mainly top 10 results for around 30 important and broad keywords which delivered traffic and enquires on a daily basis.

Once purchased, I got the chance to dig around the site along with looking into the backlink profile. It was clear that work was needed to be done. It’s important to note, I wasn’t involved in the business sale process and didn’t no anything about the domain until everything had been finalised.

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Google Adwords Enhanced Campaigns: 7 super useful articles that you need to read today…

Google Adwords

As you are probably well aware, Google has now upgraded all Adwords campaigns to ‘Enhanced’.

In short, Enhanced campaigns now give you more control with targeting, bid control, sitelinks and much more.

Below I’ve listed my super 7 ‘must read’ Google Adwords Enhanced blog posts:

1. Enhanced Campaigns D-Day Is Less Than a Week Away – Are You Prepared? via Wordstream

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Daily SEO tasks you need to be doing in 2013…

This weeks questions comes off the back of a post I wrote in 2011 around daily SEO tasks.

“Hi Dave, I read your post around daily SEO tasks and I was  wondering what you have changed now we have Google Panda and Penguin in place?”

This is a great question and one I’m really keen to answers, so on a daily basis I do the following:

Read, read, read, and then read again – It’s important to stay close to a changing landscape, and I will typically spend 30 minutes a day going through a number of sites, many of which can be found here.

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