SEO Question: Why does that non-optimised site outrank my site which has been SEO’d?

GoogleAn SEO question I was recent asked was – why does that non-optimised site outrank my site which has been SEO’d?

Now there could be a number of reasons for this including:

  • website speed
  • social elements
  • content quality
  • back links
  • and so on…

This is a great question and Matt Cutts, head of Google’s Webspam team, answers this in a short video on the Google Webmaster Central Channel – http://www.youtube.com/GoogleWebmasterHelp.

 

As you can see from the video, a big emphasis is put on quality and trusted back links. Off page optimisation is a massive factor and just performing on page SEO isn’t enough to achieve great rankings for competitive kewyords. To find out more about link building, click here.

This post was written by , Dave is a digital marketer specialising in SEO and PPC, and can be followed on Twitter, Facebook, LinkedIn and Google+.

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