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SEO Question: Why does that non-optimised site outrank my site which has been SEO’d?

GoogleAn SEO question I was recent asked was – why does that non-optimised site outrank my site which has been SEO’d?

Now there could be a number of reasons for this including:

  • website speed
  • social elements
  • content quality
  • back links
  • and so on…

This is a great question and Matt Cutts, head of Google’s Webspam team, answers this in a short video on the Google Webmaster Central Channel – http://www.youtube.com/GoogleWebmasterHelp.

 

As you can see from the video, a big emphasis is put on quality and trusted back links. Off page optimisation is a massive factor and just performing on page SEO isn’t enough to achieve great rankings for competitive kewyords. To find out more about link building, click here.

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