As you can see from the video, a big emphasis is put on quality and trusted back links. Off page optimisation is a massive factor and just performing on page SEO isn’t enough to achieve great rankings for competitive kewyords. To find out more about link building, click here.
About the author: Dave Cain is an SEO with 10 years digital marketing experience. He can be followed on Twitter, Facebook and Google+ or you can subscribe to his RSS feed.