SEO Question: How many keywords should I target per webpage?

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SEO Question: Am I right or wrong when I say you can only target one or two keywords per webpage?

Great question! It is very easy to target one or two keywords per web page but this isn’t always a great strategy, especially if the SEO campaign consists of hundreds of keywords.

Typically, I target 3-4 terms per web page, but over the past 12 months I’ve started targeting more. Now I’m in the region of 8-12 terms per page but there are a few do’s and don’ts.


With any good SEO campaign, targeting related terms can be a great way to bulk out a campaign and gain further exposure. Here is a great example… take the keyword “Robin Hood”, I did some quick keyword research on this and found these suggested keywords:

  1. robin hood
  2. robin hood dvd
  3. robin hood 2010 review
  4. robin hood review
  5. robin hood film
  6. new robin hood film
  7. robin hood bluray
  8. robin hood rating
  9. robin hood movie

As you can see, all of the terms relate to each other, would work well as one piece of content and they would also provide good use of topic modelling.

In terms of just one aspect of the page, the META title may read:

“New Robin Hood Film on Bluray DVD (2010) | Movie Review & Rating”

As you can see, all of the keywords have been covered.

and finally…

This is just a quick example and won’t work for everything, but in my honest opinion, targeting anywhere between 4-12 terms per webpage is the best way forward.

This post was written by , Dave is a digital marketer specialising in SEO and PPC, and can be followed on Twitter, Facebook, LinkedIn and Google+.

2 Responses to “SEO Question: How many keywords should I target per webpage?”

  1. Rob says:

    Thanks for the article Dave,

    I have grouped related keywords for each of my webpages and have spoken to various SEO guys helping me with my site on setting out title tags. They seem to split in to two camps – some people say write in a natural way like you have, or some say to write in a very exact way. The guy I currently use for my SEO would say (using your example) to lay out the title tag in a very exact way like this:

    Robin Hood DVD | New Robin Hood Film on Bluray DVD (2010) | Movie Review & Rating

    (notice the use of Robin Hood twice in the title)

    I prefer your more natural method which covers all the related keywords in your group. I prefer your method, but i’m concerned it might not rank as well for the exact keyword phrases? Also, should I avoid repeating keywords in the title tag like in my above example?


    Manchester, UK

    • Dave Cain says:

      Hi Rob,

      Thanks for the question. Having used both strategies in the past, I’ve always found using one instance of the keyword works best. You’ve also got to remember for a title tag to be effective the limit is 66 characters including spaces, your example is 81 characters including spaces.

      I hope this helps.


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