Having worked in the online marketing sector for many, many years, I’ve heard various selling techniques, quotes and comments which digital marketing agencies have used to try and secure new business.
A lot of the time, the one liners and quotes really go against the grain around what makes a good agency and transparency around online marketing services.
Typically I’ve heard and seen the following:
- Guaranteed search engine positions
- Backlinks are all you need for an SEO campaign
- Pay on search engine ranking results
Below are some of my favourite articles and guides around how to choose a digital marketing agency:
Title: Do you need an SEO?
Quick Description: Lots of helpful little tips, questions and things to avoid
Title: Four SEO payment models you need to seriously question
Quick Description: Insightful information around SEO payment models and what to look for
Title: Top 12 Costly Mistakes To Avoid When Choosing A PPC Agency
Quick Description: Handy advice for choosing a PPC agency, some great detail and little things to look for
Title: Why Reputable SEO Firms Don’t Promise Guaranteed Search Engine Rankings
Quick Description: An old article, but one worth reading from one of the industry leaders
Title: SEO: Past Performance is No Guarantee of Future Results
Quick Description: Bing is the second largest search engine, its well worth listening to these guys and the article serves as long term view
Publisher: Quick Sprout
Title: 5 SEO Techniques You Should Stop Using Immediately
Quick Description: Understanding old SEO techniques is a must, if you are talking to an agency and they mention any in this article – run away!
Publisher: Youmoz (Moz)
Title: How to Avoid SEO & Digital Marketing Scams
Quick Description: Great in-depth article that looks at the finer detail and gives an honest outlook around underhand techniques and what clients need to do
The above are some my favourite articles which are all worth reading. If you still need some advice, please feel free to get in touch.