Getting you on the right track – how to avoid outdated and underhand digital marketing agencies (7 brilliant guides to read)…

Having worked in the online marketing sector for many, many years, I’ve heard various selling techniques, quotes and comments which digital marketing agencies have used to try and secure new business.

A lot of the time, the one liners and quotes really go against the grain around what makes a good agency and transparency around online marketing services.

Typically I’ve heard and seen the following:

  • Guaranteed search engine positions
  • Backlinks are all you need for an SEO campaign
  • Pay on search engine ranking results

Below are some of my favourite articles and guides around how to choose a digital marketing agency:

Publisher: Google
Title: Do you need an SEO?
Link: support.google.com/webmasters/answer/35291?hl=en
Quick Description: Lots of helpful little tips, questions and things to avoid

Publisher: Econsultancy
Title: Four SEO payment models you need to seriously question
Link: econsultancy.com/blog/10811-four-seo-payment-models-you-need-to-seriously-question
Quick Description: Insightful information around SEO payment models and what to look for

Publisher: KlientBoost.com
Title: Top 12 Costly Mistakes To Avoid When Choosing A PPC Agency
Link: klientboost.com/adwords/top-12-costly-mistakes-to-avoid-when-choosing-a-ppc-agency/
Quick Description: Handy advice for choosing a PPC agency, some great detail and little things to look for

Publisher: Moz
Title: Why Reputable SEO Firms Don’t Promise Guaranteed Search Engine Rankings
Link: moz.com/blog/why-reputable-seo-firms-dont-promise-guaranteed-search-engine-rankings
Quick Description: An old article, but one worth reading from one of the industry leaders

Publisher: Bing
Title: SEO: Past Performance is No Guarantee of Future Results
Link: blogs.bing.com/webmaster/2014/01/23/seo-past-performance-is-no-guarantee-of-future-results/
Quick Description: Bing is the second largest search engine, its well worth listening to these guys and the article serves as long term view

Publisher: Quick Sprout
Title: 5 SEO Techniques You Should Stop Using Immediately
Link: quicksprout.com/2014/03/28/5-seo-techniques-you-should-stop-using-immediately/
Quick Description: Understanding old SEO techniques is a must, if you are talking to an agency and they mention any in this article – run away!

Publisher: Youmoz (Moz)
Title: How to Avoid SEO & Digital Marketing Scams
Link: moz.com/ugc/how-to-avoid-seo-digital-marketing-scams
Quick Description: Great in-depth article that looks at the finer detail and gives an honest outlook around underhand techniques and what clients need to do

The above are some my favourite articles which are all worth reading. If you still need some advice, please feel free to get in touch.

This post was written by , Dave is a digital marketer specialising in SEO and PPC, and can be followed on Twitter, Facebook, LinkedIn and Google+.

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