Google + Trust – what does it mean?

Something which I’ve blogged about a lot over the past 12 months is ‘trust’.

Trust is a big factor when it comes to SEO and I wrote a post a few months back explaining what Google looks for in terms of linking signals. In this post I covered many areas including:

  • Age
  • Domain
  • Relevance
  • Authority
  • PageRank
  • Links
  • Content
  • and more…

The conclusion within the post was all of the above points all point to trust:

  • An older domain is more trusted than a new domain
  • Is the content reliable and relevant to the correct keywords
  • Is the site an authority site which is highly read and visited
  • Does it have a high PageRank

Here is a great video by Matt Cutts who explains what ‘trust’ is all about and what Google looks for:


(Image Credit: Robert Scoble on Flickr - CC Licensed)

This post was written by , Dave is a digital marketer specialising in SEO and PPC, and can be followed on Twitter, Facebook, LinkedIn and Google+.

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