Google + Trust – what does it mean?
Something which I’ve blogged about a lot over the past 12 months is ‘trust’.
Trust is a big factor when it comes to SEO and I wrote a post a few months back explaining what Google looks for in terms of linking signals. In this post I covered many areas including:
- Age
- Domain
- Relevance
- Authority
- PageRank
- Links
- Content
- and more…
The conclusion within the post was all of the above points all point to trust:
- An older domain is more trusted than a new domain
- Is the content reliable and relevant to the correct keywords
- Is the site an authority site which is highly read and visited
- Does it have a high PageRank
Here is a great video by Matt Cutts who explains what ‘trust’ is all about and what Google looks for:
(Image Credit: Robert Scoble on Flickr - CC Licensed)
About the author: Dave Cain is an SEO with 10 years digital marketing experience. He can be followed on Twitter, Facebook and Google+ or you can subscribe to his RSS feed.