Using Google and the tilde (~) symbol to source new keywords and variations…

Keyword Research

Doing keyword research is a task which can take a lot of time to perform, there are some great tools out there to aid this, including:

But there is a slightly easier way…

One thing I like to do is get keyword variations (or synonyms) so to perform a better analysis when doing keyword research.

A great method to do this is by using the tilde (~) symbol in Google. What this does is tell you which keywords are related (or which keywords Google see’s as related).

So lets do a search for my name Dave. Enter the following “~Dave”:

Search for Dave

As you can see, Google recognises ‘Dave’ relates to ‘David’.

Doing a similar search for “~Nottingham”, here are the results:

Search for Nottingham

As you can see again, Google relates the term ‘Nottingham’ with ‘Notts’

As you go for broader terms, like “~mobile”, you will get more results:

Search for Mobile

And again, Google has matched more terms including:

  • Contact
  • Phone
  • Mobile Phone
  • Nokia
  • Mobile

Now if we go for an even broader term like “~girls ~shoes”, here are the results:

Search for Shoes

This has brough back a whole host of terms including:

  • Shoes
  • Boots
  • Ladies
  • Footwear
  • Girls
  • Women
  • Shoe
  • Children’s Shoes
  • Girls Shoes
  • Ladies Boots

Now, taking all of the above terms and adding and swapping these around to make various combinations can create a really good keyword list and can really aid your content writing by using  synonyms which is part of the SEO LDA theory.

Book picture from SXC.hu

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