Doing keyword research is a task which can take a lot of time to perform, there are some great tools out there to aid this, including:
But there is a slightly easier way…
One thing I like to do is get keyword variations (or synonyms) so to perform a better analysis when doing keyword research.
A great method to do this is by using the tilde (~) symbol in Google. What this does is tell you which keywords are related (or which keywords Google see’s as related).
So lets do a search for my name Dave. Enter the following “~Dave”:
As you can see, Google recognises ‘Dave’ relates to ‘David’.
Doing a similar search for “~Nottingham”, here are the results:
As you can see again, Google relates the term ‘Nottingham’ with ‘Notts’
As you go for broader terms, like “~mobile”, you will get more results:
And again, Google has matched more terms including:
- Mobile Phone
Now if we go for an even broader term like “~girls ~shoes”, here are the results:
This has brough back a whole host of terms including:
- Children’s Shoes
- Girls Shoes
- Ladies Boots
Now, taking all of the above terms and adding and swapping these around to make various combinations can create a really good keyword list and can really aid your content writing by using synonyms which is part of the SEO LDA theory.
Book picture from SXC.hu