Using Google and the tilde (~) symbol to source new keywords and variations…

Keyword Research

Doing keyword research is a task which can take a lot of time to perform, there are some great tools out there to aid this, including:

But there is a slightly easier way…

One thing I like to do is get keyword variations (or synonyms) so to perform a better analysis when doing keyword research.

A great method to do this is by using the tilde (~) symbol in Google. What this does is tell you which keywords are related (or which keywords Google see’s as related).

So lets do a search for my name Dave. Enter the following “~Dave”:

Search for Dave

As you can see, Google recognises ‘Dave’ relates to ‘David’.

Doing a similar search for “~Nottingham”, here are the results:

Search for Nottingham

As you can see again, Google relates the term ‘Nottingham’ with ‘Notts’

As you go for broader terms, like “~mobile”, you will get more results:

Search for Mobile

And again, Google has matched more terms including:

  • Contact
  • Phone
  • Mobile Phone
  • Nokia
  • Mobile

Now if we go for an even broader term like “~girls ~shoes”, here are the results:

Search for Shoes

This has brough back a whole host of terms including:

  • Shoes
  • Boots
  • Ladies
  • Footwear
  • Girls
  • Women
  • Shoe
  • Children’s Shoes
  • Girls Shoes
  • Ladies Boots

Now, taking all of the above terms and adding and swapping these around to make various combinations can create a really good keyword list and can really aid your content writing by using  synonyms which is part of the SEO LDA theory.

Book picture from SXC.hu

This post was written by , Dave is a digital marketer specialising in SEO and PPC, and can be followed on Twitter, Facebook, LinkedIn and Google+.

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