SEO Question: I’ve read that a Google Penguin update is on its way – should I worry?

I was recently asked:

“I’ve read that a Google Penguin update is on its way – should I worry?”

To get to the point – I would advise that you only need to worry if you haven’t been following Google’s best practice guidelines.

For example, Google recommends that you avoid:

  • buying links
  • link exchanges
  • large scale article marketing
  • directory websites
  • and many others…

…to read the guidelines from Google, check out

I have also seen negative SEO on a past client – every few days they were gaining new links from directories and forums in a foreign language so I would advise that a regular link audit is conducted. At the end of the day you can’t control every link pointing to your website.

I’ve written many articles about Google Penguin, here are a few that might be worth a read:

And here are a few videos to recap on Google Penguin and what it is:

This post was written by , Dave is a digital marketer specialising in SEO and PPC, and can be followed on Twitter, Facebook, LinkedIn and Google+.

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