I was recently asked:
“I’ve read that a Google Penguin update is on its way – should I worry?”
To get to the point – I would advise that you only need to worry if you haven’t been following Google’s best practice guidelines.
For example, Google recommends that you avoid:
- buying links
- link exchanges
- large scale article marketing
- directory websites
- and many others…
…to read the guidelines from Google, check out https://support.google.com/webmasters/answer/66356.
I have also seen negative SEO on a past client – every few days they were gaining new links from directories and forums in a foreign language so I would advise that a regular link audit is conducted. At the end of the day you can’t control every link pointing to your website.
I’ve written many articles about Google Penguin, here are a few that might be worth a read:
- SEO Question: What links should I remove if I’ve been affected by Google Penguin?
- Google Penguin Help – Is 404ing a webpage a good way to remove unnatural links?
- 7 super Google Penguin 3.0 articles worth reading now (also includes my view)…
- SEO Question – Do you have any advice around compiling a disavow file?
And here are a few videos to recap on Google Penguin and what it is: