Moving in to 2014, there is something that all digital marketers are waiting for and that’s the next Penguin update.
Since April 2012 we have 5 updates in total:
- Penguin 1: 24 April 2012
- Penguin 2: 26 May 2012
- Penguin 3: 5 October 2012
- Penguin 4 (aka Penguin 2.0): 22 May 2013
- Penguin 5 (aka Penguin 2.1): 4 October 2013
And we are due another one soon which I believe will be another big update like in May 2013.
Within the next update, I expect to see 5 areas targeted:
Many web agencies and link buyers are still exploiting footer links.
Only two months ago, a good friend of mine had a new site created and the agency who built the site linked the phrase ‘web design’ instead of their brand name.
Microblogs and Exact Match Domain (EMDs) Microsites
I still see the classic spamming of Weebly, Blogger and the like to build exact match links.
Also, many businesses have purchased EMDs to do exactly the same thing as mentioned above, some of these EMDs rank well and I believe they will be targeted along with the outbound links.
With links becoming hard to come by, guest blogging has got a little bit out of control with writers actively trying to get exact match anchor links within posts and signatures, which are classed as unnatural links.
Here are 2 great videos by Matt Cutts on guest blogging:
Manipulated Social Media
Only last week did I come across an SEO agencies Google+ profile who had 523 followers on Google+, having had a dig around the profile and their followers – it was clear to see 98% of the followers were purchased.
Hopefully Google will come down hard on this activity along with purchased views on YouTube and the like.
Unanalysed Backlink Profiles
If you have or even if you haven’t, Google has been putting out a lot of messages around disavow, legacy SEO and so one, now is the time to act and clean up any legacy SEO, it will catch you out eventually.
If you’re in need to some help and advice, I’d highly recommend that you watch the following video by Eric Enge – Google Penguin, Diagnosis, Recovery, and Pitfalls
Please leave your questions and comments below.
Credit: Penguin image from SXC.hu