I’ve long been a fan of all things Google, from Gmail to Google Play, everything is well thought out and works well.
And the same can be said with their advertising platforms such as Adwords, Google+ and YouTube to name just a few.
Over the past 3 years we’ve seen some great leaps forward. The introduction of product listings, click to call options, social integration and remarketing are just the tip of the iceberg for Google Adwords.
But what next? Here are my thoughts and predictions with some (rough) illustrations…
Keyword bidding designed to promote Google+ Business Pages
Do a search for ‘hampers’ and you may see something like this:
I think we’ll start to see an option to bid on keywords which we’ll be specifically designed to promote Google+ business pages.
This will be done via the Google Adwords interface and work in a similar way to normal keyword bidding but the ad creation will have a Google+ specific interface.
Positioning of this could be either in the right sidebar or above organic results…
If this was to be introduced, I think you’d only see one or two businesses displayed at a time.
Pros: Would be a great way to promote Google+ and expose Google+ businesses pages thus cementing the longevity of this platform.
Cons: Organic would become less visible and bidding wars could start on keywords. It would also raise questions around bidding on brand keywords.
Paid Google Map Results (Similar to Google Shopping Results)
As we all know, Google Shopping results are now paid and part of Google Adwords. Below is an example of Google Shopping results for the phrase ‘Rolex watches’.
I believe we may have to start bidding on Google Map results within organic results. Do a quick search for ‘car hire Scotland’; you will see map results after 1-3 organic results:
Again, I think we’ll see something integrated with Google+ and certain elements from this being used. Bidding will work using the business address and a mile radius function as part of the settings within Google Adwords.
It may look this this:
Since the Google Hummingbird update, I have seen this effect how Google Map results are included within organic results and this might be a good solution.
Pros: More accurate map results which are more visually appealing and engaging.
Cons: Organic would become less prominent and SMEs may avoid this solution due to it being a paid offering.
Google Analytics – Varying Paid Solutions
I’ve been using Google Analytics since 2006, and I have to say it has been one of the best ‘free’ online web tools I’ve used.
There have been lots of changes with Analytics over the years and more recently, keyword data from organic searches will shrink to (not provided) based Google Search now running SSL.
Currently, Google Analytics offers a ‘Premium’ version at $150,000 per year.
To keep the development of this tool moving forward, I believe there will be several paid options for all business types which will also offer varying levels of data and support.
As a Google My Client Centre user, it can be really helpful to have quarterly reviews with the Adwords team.
Wouldn’t it be great if you could get help, ideas and advice with Google Analytics?
I’d welcome a paid version of Google Analytics only if it could provide more insights and support. Would we get our keyword data back as part of this, I’d like to think so, but doubt it.
Pros: Potential to develop Analytics quicker and offer a better level of support.
Cons: Users may decide to use an alternative website data tracking tool which is free.
So there you have it, my 3 paid predictions from Google, what do you think?