Document and Link Analysis

As mentioned in a previous post, one of the key components to any website is unique and quality content.

When Google crawls your website it will analysis the content available on each page and look for certain keywords which in turn will make the page rank for that particular keyword term. It will look at many different areas of the page including:

  • The title of the page
  • The meta data (keyword, description etc)
  • The heading tags (h1, h2, h3, etc)
  • The body of the text

From there the search engines will assess the quality of the content through the algorithm and then rank the text accordingly. This is why it is very important that you have quality content that is written well.

Also the search engines will look at links pointing to your page from another source (link analysis). The search engines will look at various areas including:

  • Where is the link coming from (location)
  • Is it an authority site (.edu, .gov domain extention)
  • What is the anchor text (for example – Dave Cain)
  • Is it related to your website (content wise)
  • What is the surround text around the link pointing to your site

It has been said that Google has over 800 different areas a website has to get through before it can be ranked in the number one spot for a competitive keyword. Once your website has gone through the algorithms the various search engines will then rank the website site according.

Credit: Book image from SXC.hu

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