Is it still worth getting my company listed on standard web directories? I know that this should only form part of our overall strategy, but is it worth doing at all?
Great question and in a nutshell, I would say no.
Most web directories run off scripts, and as long as you meet the websites criteria, your link will be accepted, this in itself doesn’t sound to bad but when they are spammed and not managed correctly, that’s what makes these types of sites poor, low quality and not user friendly in Google’s eyes.
If you’re really wanting to do directory link building as a daily task, concentrate on business directory links using such sites as Yell, Scoot, Thomson Local and the like. These can help with localised search phrases.
A similar question was asked here and the response was:
“thin and unrelated links can and will hurt you, focus on strengthening your content”
Below is a great video by Matt Cutts on link building (it is quite an old video but some of the techniques mentioned are really good, i.e – social media participation) and I’d recommend that you check out this guide from KISSmetrics.