Whats the difference between the bounce rate and exit rate in Google Analytics?

A question I have been asked many times is – whats the difference between bounce and exit rates in Google Analytics?

Bounce rate:

The bounce rate is the percentage of users that visit your site and leave from the entrance page.

Typically a high bounce rate suggests that your web visitors are only viewing a single page and leaving. A high bounce rate is not a great thing because you want your website users to view more than one page.

I would say a bounce rate below 35% is very good. Anything higher than 55% is not great and requires work.

Exit rate:

The exit rate is the percentage of visitors that leave your website from a page based on the number of visits to that page. To break this down, if 10 users visit a page and 1 leaves your website, your exit rate would be 10%.

Things you can do to improve your bounce and exit rates:

To decrease your bounce rates and exit rates, I would advise the follow:

  • Make the content more engaging
  • Add call to actions to other related web pages
  • Improve upon internal linking structures
  • Encourage the user to view related articles
  • Add features and benefits to web copy to entice them to view further information on your website

Be sure to bookmark my blog for more helpful SEO tips and free SEO help.

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