Now you’ve got your SEO campaign running, it’s imperative that your website conveys the right messages, features and benefits about the company and products.
So, here are my top 15 tips on how to create a conversion friendly website:
1) Use white space; don’t clutter pages with images and text. Spacing elements out can really help, especially when it comes to conveying the right message.
2) Get your important messages and selling points prime positions (or at the top of the page).
3) Make sure your contact details are clear.
4) Don’t use over complicated contact forms keep them simple and to the point.
5) Display call to action buttons in prominent places.
6) Use contrasting colours to get important buttons and messages across.
7) Keep content simple in terms of readability, adding complex and complicated terms can put potential customers off.
8) Don’t use cheesy images, use images that are relevant to the company, brand and product.
9) Don’t stuff pages with realms of content, keep it snappy and to the point – use bullet points and large headers to identify key areas.
10) Keep the website navigation simple and to the point, there’s nothing worse than a user getting lost in a website.
11) Make sure text on a webpage is readable, don’t use tiny fonts and light greys on white, they may miss the primary message.
12) Include real testimonials! Don’t just have them on one page, using them as a selling point and relate them to specific products.
13) Depending on the niche, use images appropriate to the message.
14) If you have a brand colour or identity which your customers know you for, always try and keep this if you are considering a redesign – could you imagine the uproar if Google changed its colours and font type?
15) Give the company a voice; use blogs, Twitter, Facebook etc on-site. As the social side grows, customers want to know that you are a real company
Did you know: Even though the “I feel lucky” button is only clicked on by 1% of Google users, Google claimed “The infamous “I feel lucky” is nearly never used. However, in trials it was found that removing it would somehow reduce the Google experience. Users wanted it kept. It was a comfort button.” – Marissa Mayer (Product Manager for Google)
This is just proof that small changes to a website can make a BIG difference.