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Archive for ‘SEO’

SEO for startups, site errors, engage socially, sitemaps, content and much more – great advice from Google

As I’ve said time and time again, I’m a big fan of Google creating various online marketing help videos.

And guess what, they’ve done more! In this latest round of new videos they cover:

  • SEO for startups
  • Website errors
  • How to engage with your audiences socially
  • Sitemaps
  • Content creation
  • and much more…

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My top 10 SEO blog posts from the past 6 months

I’ve written a fair few blog posts over the past 6 months around SEO, Google and the online marketing world. In this post I’ve listed my top 10 from 2012 so far:

1. Link Building Guide: 26 methods to help boost your search engine rankings in 2012 – Struggling with link building? Want an easy to follow guide and helpful resource? Check out my link building guide which breaks down 26 different techniques.

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SEO Question: What are doorway pages and do they help or hurt SEO?

SEO Doorway Pages

This weeks SEO question is:

“What are doorway pages and do they help or hurt SEO?”

In light of the Panda and Penguin updates over the past 18 months, this is a great question.

What are doorway pages?

Wikipedia defines a doorway page as:

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SEO for startups – my top tips, recommended websites and tools

Startup SEO

In June 2011 I wrote a post around SEO for startups which you can read here. Whilst many of the points still stand, there are other tasks you should be doing.

The reason for me revisiting this post is due to Google algorithm updates (Panda & Penguin) and varying online marketing techniques.

Below are my existing and new top tips, recommended websites and tools:

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5 reasons why you need to write your META

Since SEO began, META tags have always played an important part. More recently, Google has dropped the META Keywords tag as an SEO signal which Bing/Yahoo still slightly favours.

Two of the elements which are still used today are the META Title and META Description tags, and in my opinion, counts towards around 20% of your on-page SEO.

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To www, or not to www, that is the SEO question

WWW SEO

Image from SXC.hu

I was recently asked, does it matter if I don’t use www and are there any benefits from a search engine optimisation point-of-view?

To be completely honest, I would say no, but there are a few things to consider when choosing to have the www vs. non-www.

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5 SEO tips for eCommerce product pages

eCommerce SEO

Image from SXC.hu

Many eCommerce websites, especially the product pages, have flaws when it comes to SEO best practices. This then makes it tricky to compete for exceptional search engine rankings.

Below are some simple product page tips which can really make a difference, these aren’t by any means special techniques, just best practices to follow, especially with all the recent Google updates, notably, Panda and Penguin.

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Google Penguin Update: 10 ‘must follow’ SEO tips

Penguin Update

Image from SXC.hu

Over the past few weeks I’ve seen an increase in emails to myself asking certain questions like:

  • Why has my traffic dropped?
  • Why have my rankings dropped?

If you haven’t already heard, the penguin has been let loose!

Official announced as the Webspam Update on the 24th April 2012, it was quickly renamed ‘Penguin’, following on from the Panda Update last year.

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