Archive for the ‘SEO’ Category

Stop and listen, unique content is a ‘must have’ if you want to rank well…

Just one of the tasks an SEO faces is getting a client to commit to writing copy for a site. Over the years, many would copy text and pass it off as there own, but then… the Google Panda came along.

What this has done is force all website owners and webmasters into writing compelling content if they want to retain there rankings and progress over time.

Below I’ve listed some buzz words which might be helpful when do the above:

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My top 5 SEO blog posts from KISSmetrics.com in 2012…

As I’ve mentioned before, a good proportion of my week is dedicated to reading, researching and staying on top of the latest updates around digital marketing.

One of the sources that I read often is KISSmetrics.com. So who are they?

“KISSmetrics is a revolutionary person-based analytics platform for your whole team. Get product, sales, marketing, customer support working together to improve the metrics that matter.”

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5 new Google Webmaster videos you may have missed and need to watch…

It’s that time again, Matt Cutts has been answering your questions…

Over the past month or two, 20 new videos have been added which cover a wide range of topics from parked domains, duplicate content issues and to paid links.

To view more of the help videos, click here to visit the Google Webmaster Help YouTube channel.

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SEO in 2013, what do you want to know…

With 2013 just around the corner, your probably starting to think about your digital marketing strategy for the next 12 months.

You may be asking yourself:

  • Could I be utilising other social platforms?
  • Am I targeting the right keywords?
  • How do I plan a content strategy?
  • What tools should I be using?
  • Do I need online reputation management?
  • Should I consider Google Adwords?

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10 super quick and simple local SEO tips you’ve got to adopt today…

As we know, local SEO is becoming more and more important within a large proportion of digital marketing strategies.

I get asked about this a lot and there are some simple things that can be done which will make a big difference.

Below I’ve listed my top 10 super quick tips:

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SEO Question: Directory link building, is it still worth doing?

This weeks SEO question is:

Is it still worth getting my company listed on standard web directories? I know that this should only form part of our overall strategy, but is it worth doing at all?

Great question and in a nutshell, I would say no.

Most web directories run off scripts, and as long as you meet the websites criteria, your link will be accepted, this in itself doesn’t sound to bad but when they are spammed and not managed correctly, that’s what makes these types of sites poor, low quality and not user friendly in Google’s eyes.

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SEO Question: I’m going to see an SEO agency about working with them, what should I ask?

This week’s SEO question is…

I’m going to see an SEO agency shortly about working with them, what they’ve presented me in a report looks really good but what should I be asking them about there SEO and digital marketing services?

Brilliant, first and foremost, you need to make them work, challenge everything! As an SEO, there is nothing better than explaining the process, talking about the latest developments in SEO and working with someone that’s understands digital marketing.

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Post Google Penguin: 5 backlink types you need to be chasing now

In light of the recent Google Penguin updates, link building methods and techniques have changed quite a lot. Here I’ve listed my top 5 methods which I would recommend post Google Penguin.

1. Social profile links

In my opinion, links from social profiles are the best, retrospective of the anchor text. Google knows that it would be very difficult to game 50 tweets or 100 Facebook links for example. You need to chase links on Twitter and many other social media sites, they are natural and organic in there type.

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