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Archive for ‘SEO’

SEO Question: I’m going to see an SEO agency about working with them, what should I ask?

This week’s SEO question is…

I’m going to see an SEO agency shortly about working with them, what they’ve presented me in a report looks really good but what should I be asking them about there SEO and digital marketing services?

Brilliant, first and foremost, you need to make them work, challenge everything! As an SEO, there is nothing better than explaining the process, talking about the latest developments in SEO and working with someone that’s understands digital marketing.

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Post Google Penguin: 5 backlink types you need to be chasing now

In light of the recent Google Penguin updates, link building methods and techniques have changed quite a lot. Here I’ve listed my top 5 methods which I would recommend post Google Penguin.

1. Social profile links

In my opinion, links from social profiles are the best, retrospective of the anchor text. Google knows that it would be very difficult to game 50 tweets or 100 Facebook links for example. You need to chase links on Twitter and many other social media sites, they are natural and organic in there type.

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My top 10 SEO tips for Pinterest

Pinterest SEOTwitter, Facebook, Digg, Stumbleupon, LinkedIn… we all know them well.

But what about Pinterest? One of the newest crazes, instead of bookmarking links or text, you pin images to boards of your choice. Pinterest is another social media channel which can be utilised for brand and product purposes.

Wikipedia has this to say about Pinterest:

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Over optimisation: 5 common mistakes to avoid

Over-Optimisation

In light of the recent Google Algorithm updates, I thought it might be useful to write a post around the 5 most common mistakes.

Now when I say mistakes, I mean over optimisation, or doing to much SEO (yes there is such a thing!).

Google recently released an updated called Penguin and you can read more about it here.

Below I’ve listed 5 classic mistakes which you need to fix or avoid.

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SEO Q&A with Samuel Crocker of OMD UK

OMD UK

Some of you may have seen the Q&As I’ve done with Kalena Jordan and Barry Schwartz.

And… I’m pleased to say Samuel Crocker (an SEO I have a high regard for) also agreed to do an SEO Q&A.

1. Hi Sam, so, tell us a bit about yourself, how you got in to search, what you specialise in and who you work for?

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Google Freshness Update: What is it and why regular website updates can help your exposure, SEO, trust and much more

Google Freshness

Keeping up with the changing rules of SEO can be difficult.

My daily routine consists of reading the latest updates from many reputable sources. As we have seen this year, SEO techniques can quickly change and become grey or even black hat.

This then leaves the question, which techniques will always be considered as white hat? My answer… on-page websites changes, content updates and adding new additions to the site.

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Adding ‘nofollow’ on internal links – good or bad?

I was recently asked – is it a good idea to add rel=”nofollow” on internal links? You would think this would be OK but there are a few things to consider first.

So what is rel=”nofollow”

Wikipedia defines nofollow as the following:

nofollow is a value that can be assigned to the rel attribute of an HTML a element to instruct some search engines that a hyperlink should not influence the link target’s ranking in the search engine’s index. It is intended to reduce the effectiveness of certain types of search engine spam, thereby improving the quality of search engine results and preventing spamdexing from occurring.

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SEO Question: What SEO tools do you use and recommend?

SEO ToolsGreat question this week:

“What SEO software do you recommend for auditing websites, link checker, keyword?”

Check out my recommendations below:

Keyword Research Tools

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