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Archive for ‘Questions’

How do search engines operate and process?

All of the major search engines have a list of vital functions that allow them to grant appropriate search results when a user enters a search in the search box.

There are 4 major processes that the search engines have to do, they are:

  • Crawl
  • Index
  • Processing Requests
  • Ranking

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Search engines can’t find my website, why?

Search engines are always developing their algorithms and technology, since Google was launched over 10 years ago; there has been over 5 major updates.

The more the SE’s (search engines) advance in technology the better the results will become with more and more relevant content based around the search, however without the correct development and SEO campaign done on a website, there will be know known way in which search engine’s will be able to find your business / companies website.

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SEO Question: What is the ideal length for the title/description tags

SEO Question: I’m currently working on my new website and I’ve been reviewing what my competitors are doing. I’ve found that the META data on my competitor’s sites seem a bit excessive, what is the optimum length for the title and description tags?

Great question and something I get asked a lot. In short, a title tag should be know longer than 66 characters including spaces and the description tag should be know longer than 140 – 160 characters including spaces – these are both optimum for Google.

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SEO Question: Should I use the META description tag on my CMS

SEO Question: I recently commissioned a web design agency to build my new site using a bespoke content management system (CMS).

Being extremely happy with the system I noticed a problem in the search engine result pages (SERPs) – the description for every page was the same!

So I got in touch with the web design agency and they said the description tag was fixed across the site, so it couldn’t be changed individually, what do I do, keep the tag or lose it all together?

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