Archive for ‘PPC’

3 paid business solutions Google could start to offer (includes illustrations)…

I’ve long been a fan of all things Google, from Gmail to Google Play, everything is well thought out and works well.

And the same can be said with their advertising platforms such as Adwords, Google+ and YouTube to name just a few.


Google Adwords Enhanced Campaigns: 7 super useful articles that you need to read today…

Google Adwords

As you are probably well aware, Google has now upgraded all Adwords campaigns to ‘Enhanced’.

In short, Enhanced campaigns now give you more control with targeting, bid control, sitelinks and much more.

Below I’ve listed my super 7 ‘must read’ Google Adwords Enhanced blog posts:

1. Enhanced Campaigns D-Day Is Less Than a Week Away – Are You Prepared? via Wordstream


Google Adwords: My top 5 ‘must do’ tips for complete beginners

Google AdwordsI blog a lot about search engine optimisation, and for a change, I thought I’d blog about Google Adwords (aka Google Pay-Per-Click or Google PPC) and share some of my top tips for complete beginners.

If you are unsure what is Google Adwords or pay-per-click is, I’d advise that you read this handy Google Adwords guide.

For those of you who are familiar with the platform, here are 5 simple but effective tips to make your Adwords campaign run more efficiently.


10 simple tips on how to source keywords…

Image from SXC.hu

When starting a new SEO campaign, it’s imperative to have a great collection of keywords to target. When I say a great collection of keywords, I would suggest you target the following:

  • Business name
  • Local terms
  • Broad terms
  • Long tail terms

Here are my top 10 tips to sourcing keywords for your campaign:


My top 5 SEOmoz Whiteboard Fridays of 2010…

Roger SEOmozIn my opinion, and I’m sure nearly every SEOer would agree, SEOmoz is the king of all things SEO help and resources which includes the great Whiteboard Fridays.

Now, I’ve been watching the Whiteboard Friday videos for years and they just get better and better. So here are my top 5 SEOmoz Whiteboard Friday videos of 2010.

Video 1) Building a monthly SEO action plan

Video 2) The basics of Local SEO

Video 3) 5 ways to use your social profiles for SEO

Video 4) Discussing LDA and SEO

Video 5) Top 10 things we learned about SEO in 2010


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