SEO Question: Does the ‘strong’ tag impact search engine optimisation?
Great question, but the short answer is “no”. Back in 1996 it may have been a small contributing factor but not today.
The strong tag (aka the bold tag) does have another propose.
So lets say we have an article that’s quite wordy. We all know the average web user isn’t going to read it all so this is where the strong tag can be of used.