Archive for the ‘Link Building’ Category

SEO Question: I’ve read that a Google Penguin update is on its way – should I worry?

I was recently asked:

“I’ve read that a Google Penguin update is on its way – should I worry?”

To get to the point – I would advise that you only need to worry if you haven’t been following Google’s best practice guidelines.

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SEO Question – Do you have any advice around compiling a disavow file?

Following on from the recent Penguin update (which I believe is still being tweaked), I was asked:

Do you have any advice around compiling a disavow file?

This is a great question and one I can answer well.

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7 super Google Penguin 3.0 articles worth reading now (also includes my view)…

As Google confirmed, Penguin 3.0 was launched on the 17th October 2014.

This was welcome news for the search industry that have been waiting for over a year for a Penguin refresh.

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Google Penguin 6 (aka Penguin 3.0) – my thoughts on what will be targeted next…

Moving in to 2014, there is something that all digital marketers are waiting for and that’s the next Penguin update.

Since April 2012 we have 5 updates in total:

  • Penguin 1: 24 April 2012
  • Penguin 2: 26 May 2012
  • Penguin 3: 5 October 2012
  • Penguin 4 (aka Penguin 2.0): 22 May 2013
  • Penguin 5 (aka Penguin 2.1): 4 October 2013

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Do you get regular cheap link building emails? Here’s 5 reasons why you need to avoid them…

So we all get them in our inbox…

‘Greetings kind sir, we can offer Google penguin safe, one way link building and SEO’

Recently, someone said to me they might try one just to see what would happen in terms of rankings and SEO.

And I’ve know doubt, others have though the same, so if you have thought about it, here’s 5 reasons why you should avoid and forget.

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Google Penguin Help – Is 404ing a webpage a good way to remove unnatural links?

More recently, I’ve been helping many people with the recent Google Penguin updates.

A recent question that came about was -

“Dave, I’ve done a full audit on my site and done as much link removal as possible and before I do a reconsideration request I would like to remove more links but I’ve not had much success. Is 404ing webpages a method I could use?”

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30 SEO power tools that I’m using in 2013 for backlink analysis, keyword research, social listening and much more…

This week I was asked:

Hi Dave,

Just wondering, what SEO tools are you using in 2013 and are you using any specific tools to analysis backlink profiles?

Thanks,
DRJ.

Great question. Below I’ve listed all the tools in my armoury at present.

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SEO Question: What links should I remove if I’ve been affected by Google Penguin?

This weeks question is:

What links should I remove if I’ve been affected by the Google Penguin update and what links do you think will be in scope moving forward?

That’s a brilliant question and below is a list of sources you may want to review:

  • Sitewide sidebar and footer links
  • Links on low level directory sites
  • Links on sites with malware
  • Placed paid links in content
  • Mass article marketing sites – normally contain links in the signature
  • Advertorial or sponsored links
  • Websites that have been de-indexed
  • Links that appear on the same site as spammy links
  • Links coming from link wheels and networks
  • Low level self hosted blog sites -┬átypically setup with one page of content which contain anchor text heavy links

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