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Archive for ‘Google’

My thoughts and findings on the Google +1 button and whether or not it affects rankings and SEO… [Updated Results]

A really hot topic at the moment is whether or not the Google +1 button affects rankings.

So what is the +1 button?

Google gives this short but great explanation:

“The +1 button is shorthand for “this is pretty cool” or “you should check this out.

Click +1 to publicly give something your stamp of approval. Your +1′s can help friends, contacts, and others on the web find the best stuff when they search.”

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SEO Question: How can I use content as a method to build backlinks?

Content

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SEO Question: I recently read in your blog post with Barry Schwartz that using content for link building is a great method – how can this be?

Great question and I must say that I agree with Barry’s comments; here is the answer from the post with Barry:

“I think good quality content that is fresh works well for me, breaking stories, finding new features or tips and even finding crazy bugs first. I also like posting polls because they attract links twice, once to get people to vote and then for them to see the results when they are posted. Finally, trending and news stories tend to rank fast and well, but die off later – but if they catch a wave, oh boy can they send in links.”

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6 quick tips on how to perform SEO for different languages, countries and search engines…

SEO World Flags

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Many businesses across the UK and abroad have customers based overseas in different countries, but you’re probably thinking how did they find these customers?

Targeting new customers through the major search engines can be a great way to do this, but,  how do you do this affectively using search engine optimisation (SEO)?

Here are my top 6 tips when SEOing for different languages, countries and search engines:

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SEO Question: Can external DoFollow links hurt a websites SEO?

Link Building

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Here is a great question that was recently submitted:

“Many blogs allow DoFollow links with comments. Can these links ever hurt the Blog’s SEO? And if so, under what circumstances?”

Personally, I think the short answer to this is yes. If you have a trusted blog that is linking out to off-topic and low trusted websites with DoFollow, Google may start to query the external linking strategy and trustworthiness of the blog – thus affecting rankings as trust is one of the major factors, see this previous post.

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My top 10 Google related blog posts…

GoogleOver the past 12 months I have written many posts about SEO which relate to Google. Here, I’ve decided to share my top 10 Google posts:

My top 10 Google backlink factors

With any SEO strategy, obtaining links from other sites is a crucial part. Back links work in a fashion similar to votes, the more votes you can get, the better position you’ll be in.

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SERM Help: What should I do about bad online reviews about my company?

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Here is a great search engine reputation management (SERM) question that was recently submitted:

“Due to the current client, unfortunately, my company had to close. Since then I have launched a new company under a new name offering similar services and some of my old clients have got wind of this.

This has lead to them leaving bad reviews online about my new company and when you search for my new business name on Google, these bad reviews are appearing on the first page under my website. So my question is, what can I do?”

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SEO Question: Is hidden text bad for SEO?

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A recent question that has been submitted via my questions page is  ”hidden text – is this good or bad for SEO?”

Great question and this really splits into two parts:

1. Black hat SEO:

The first part is using black hat SEO techniques to hide text, these could include:

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Breadcrumb Links: Good or bad for SEO and keyword placement?

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A question I was recently asked was “are there any advantages with breadcrumb links for SEO and keyword placement?”

So what are breadcrumb links?

Wikipedia gives a great explanation:

Breadcrumbs typically appear horizontally across the top of a web page, usually below title bars or headers. They provide links back to each previous page the user navigated through to get to the current page or – in hierarchical site structures – the parent pages of the current one.

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