Archive for ‘Google’

6 new Google Webmaster Central videos you need to watch

GoogleAs I’ve said many times over, I’m a big fan of Google sharing information, tips and updates around their algorithm and best practices.

Recently they have uploaded some new and useful videos which are well worth a watch. These aren’t necessarily for people in SEO or online marketing, new people can learn a lot to.

Topics include:

  • Content
  • Web spam
  • PageRank
  • Google human raters
  • and much more…


3 ways ‘Google Alerts’ can help your SEO efforts

Google Alerts is a fantastic little tool which all SEOers and webmasters can use to find new opportunities to drive SEO efforts forward.

Wikipedia defines Google Alerts as follows:

“Google Alerts is content change detection and notification service, offered by the search engine company Google, that automatically notifies users when new content from news, web, blogs, video and/or discussion groups matches a set of search terms selected by the user and stored by the Google Alerts service.”


SEO help videos from SEOmoz and Google Webmaster Central worth watching…

Google HelpAs I’ve mentioned before, I’m a big fan of the bigger and more well known companies sharing information around SEO and digital marketing.

In my opinion SEOmoz and Google do a fantastic job of this and here are some videos which are worth a watch.

Topics covered in the below videos include:


How to SEO a PDF document – 5 simple tips

Something which you may or may not have seen is PDFs ranking within Google results.

Try doing a simple Google search for ‘SEO Guide’. The first result is a PDF document.

Now, some of you may be thinking why aren’t there more PDF documents within results? I’d simply suggest PDFs are typically recognised as downloadable documents, so why would you link to it? You’re more than likely to link to the page where the PDF can be found for future reference.


Copying your competitors’ backlinks, good or bad?


Image from SXC.hu

I was recently asked what my thoughts were around “offsetting competitors’ backlinks” – or in other words, copying what your competitors are doing.

As an SEO, one of the first things I and many other SEOs do is review the backlink profiles for competitors’ websites and review things such as anchor text, link source, relevance and so. But, looking at the longevity of link building and how this may be viewed by the search engines, it could actually cause more harm than good.


SEO Question: How do you structure a website correctly for SEO purposes?

Website SEO

Image from SXC.hu

Another great SEO question around site structure:

“I’m currently redesigning my website – the old structure of the website was www.domain.co.uk/product/index.html.  The new files are basically the same, but index.php. Am I best having them top level rather than in a subfolder?  So www.domain.co.uk/product.php? Will it make a difference?

On a similar note, I’ve seen sites where extensions aren’t used/visible at all – is this done with code in an .htaccess and is it of benefit too?”


SEO Question: Does geotargeting in Google Webmaster Tools help?

Webmaster ToolsThis week we’ve had a great question around Google Webmaster Tools and geo-targeting:

“I’m running a website with the Webmaster Tool geo-location set to United States – but it was by mistake. I’m getting better rankings in Google.com compared to Google.co.uk and I’ve now set the country to United Kingdom.

I want to know will it affect the rankings on Google.co.uk, if yes, how long will it take and/or what should I do to achieve better ranking in Google.co.uk?”


Link Building Guide: 26 methods to help boost your search engine rankings in 2012…

Image from SXC.hu

Following on from my very popular beginners guide to link building post which I wrote in January 2011, I’ve decided to revisit this again and create an updated version which also provides a link building effectiveness score.

A lot of the same areas are covered with newer and in-depth information provided.

My 3 golden link building rules still apply:


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