Archive for the ‘Google’ Category

5 reasons why you need to write your META

Since SEO began, META tags have always played an important part. More recently, Google has dropped the META Keywords tag as an SEO signal which Bing/Yahoo still slightly favours.

Two of the elements which are still used today are the META Title and META Description tags, and in my opinion, counts towards around 20% of your on-page SEO.


5 SEO tips for eCommerce product pages

eCommerce SEO

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Many eCommerce websites, especially the product pages, have flaws when it comes to SEO best practices. This then makes it tricky to compete for exceptional search engine rankings.

Below are some simple product page tips which can really make a difference, these aren’t by any means special techniques, just best practices to follow, especially with all the recent Google updates, notably, Panda and Penguin.


Google Penguin Update: 10 ‘must follow’ SEO tips

Penguin Update

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Over the past few weeks I’ve seen an increase in emails to myself asking certain questions like:

  • Why has my traffic dropped?
  • Why have my rankings dropped?

If you haven’t already heard, the penguin has been let loose!

Official announced as the Webspam Update on the 24th April 2012, it was quickly renamed ‘Penguin’, following on from the Panda Update last year.


6 new Google Webmaster Central videos you need to watch

GoogleAs I’ve said many times over, I’m a big fan of Google sharing information, tips and updates around their algorithm and best practices.

Recently they have uploaded some new and useful videos which are well worth a watch. These aren’t necessarily for people in SEO or online marketing, new people can learn a lot to.

Topics include:

  • Content
  • Web spam
  • PageRank
  • Google human raters
  • and much more…


3 ways ‘Google Alerts’ can help your SEO efforts

Google Alerts is a fantastic little tool which all SEOers and webmasters can use to find new opportunities to drive SEO efforts forward.

Wikipedia defines Google Alerts as follows:

“Google Alerts is content change detection and notification service, offered by the search engine company Google, that automatically notifies users when new content from news, web, blogs, video and/or discussion groups matches a set of search terms selected by the user and stored by the Google Alerts service.”


SEO help videos from SEOmoz and Google Webmaster Central worth watching…

Google HelpAs I’ve mentioned before, I’m a big fan of the bigger and more well known companies sharing information around SEO and digital marketing.

In my opinion SEOmoz and Google do a fantastic job of this and here are some videos which are worth a watch.

Topics covered in the below videos include:


How to SEO a PDF document – 5 simple tips

Something which you may or may not have seen is PDFs ranking within Google results.

Try doing a simple Google search for ‘SEO Guide’. The first result is a PDF document.

Now, some of you may be thinking why aren’t there more PDF documents within results? I’d simply suggest PDFs are typically recognised as downloadable documents, so why would you link to it? You’re more than likely to link to the page where the PDF can be found for future reference.


Copying your competitors’ backlinks, good or bad?


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I was recently asked what my thoughts were around “offsetting competitors’ backlinks” – or in other words, copying what your competitors are doing.

As an SEO, one of the first things I and many other SEOs do is review the backlink profiles for competitors’ websites and review things such as anchor text, link source, relevance and so. But, looking at the longevity of link building and how this may be viewed by the search engines, it could actually cause more harm than good.


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