Archive for the ‘Google’ Category

Over optimisation: 5 common mistakes to avoid

Over-Optimisation

In light of the recent Google Algorithm updates, I thought it might be useful to write a post around the 5 most common mistakes.

Now when I say mistakes, I mean over optimisation, or doing to much SEO (yes there is such a thing!).

Google recently released an updated called Penguin and you can read more about it here.

Below I’ve listed 5 classic mistakes which you need to fix or avoid.

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SEO Q&A with Samuel Crocker of OMD UK

OMD UK

Some of you may have seen the Q&As I’ve done with Kalena Jordan and Barry Schwartz.

And… I’m pleased to say Samuel Crocker (an SEO I have a high regard for) also agreed to do an SEO Q&A.

1. Hi Sam, so, tell us a bit about yourself, how you got in to search, what you specialise in and who you work for?

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Google Freshness Update: What is it and why regular website updates can help your exposure, SEO, trust and much more

Google Freshness

Keeping up with the changing rules of SEO can be difficult.

My daily routine consists of reading the latest updates from many reputable sources. As we have seen this year, SEO techniques can quickly change and become grey or even black hat.

This then leaves the question, which techniques will always be considered as white hat? My answer… on-page websites changes, content updates and adding new additions to the site.

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Adding ‘nofollow’ on internal links – good or bad?

I was recently asked – is it a good idea to add rel=”nofollow” on internal links? You would think this would be OK but there are a few things to consider first.

So what is rel=”nofollow”

Wikipedia defines nofollow as the following:

nofollow is a value that can be assigned to the rel attribute of an HTML a element to instruct some search engines that a hyperlink should not influence the link target’s ranking in the search engine’s index. It is intended to reduce the effectiveness of certain types of search engine spam, thereby improving the quality of search engine results and preventing spamdexing from occurring.

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SEO Question: What SEO tools do you use and recommend?

SEO ToolsGreat question this week:

“What SEO software do you recommend for auditing websites, link checker, keyword?”

Check out my recommendations below:

Keyword Research Tools

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SEO for startups, site errors, engage socially, sitemaps, content and much more – great advice from Google

As I’ve said time and time again, I’m a big fan of Google creating various online marketing help videos.

And guess what, they’ve done more! In this latest round of new videos they cover:

  • SEO for startups
  • Website errors
  • How to engage with your audiences socially
  • Sitemaps
  • Content creation
  • and much more…

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SEO Question: What are doorway pages and do they help or hurt SEO?

SEO Doorway Pages

This weeks SEO question is:

“What are doorway pages and do they help or hurt SEO?”

In light of the Panda and Penguin updates over the past 18 months, this is a great question.

What are doorway pages?

Wikipedia defines a doorway page as:

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SEO for startups – my top tips, recommended websites and tools

Startup SEO

In June 2011 I wrote a post around SEO for startups which you can read here. Whilst many of the points still stand, there are other tasks you should be doing.

The reason for me revisiting this post is due to Google algorithm updates (Panda & Penguin) and varying online marketing techniques.

Below are my existing and new top tips, recommended websites and tools:

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