davecain

Archive for ‘Google’

Adding ‘nofollow’ on internal links – good or bad?

I was recently asked – is it a good idea to add rel=”nofollow” on internal links? You would think this would be OK but there are a few things to consider first.

So what is rel=”nofollow”

Wikipedia defines nofollow as the following:

nofollow is a value that can be assigned to the rel attribute of an HTML a element to instruct some search engines that a hyperlink should not influence the link target’s ranking in the search engine’s index. It is intended to reduce the effectiveness of certain types of search engine spam, thereby improving the quality of search engine results and preventing spamdexing from occurring.

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SEO Question: What SEO tools do you use and recommend?

SEO ToolsGreat question this week:

“What SEO software do you recommend for auditing websites, link checker, keyword?”

Check out my recommendations below:

Keyword Research Tools

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SEO for startups, site errors, engage socially, sitemaps, content and much more – great advice from Google

As I’ve said time and time again, I’m a big fan of Google creating various online marketing help videos.

And guess what, they’ve done more! In this latest round of new videos they cover:

  • SEO for startups
  • Website errors
  • How to engage with your audiences socially
  • Sitemaps
  • Content creation
  • and much more…

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SEO Question: What are doorway pages and do they help or hurt SEO?

SEO Doorway Pages

This weeks SEO question is:

“What are doorway pages and do they help or hurt SEO?”

In light of the Panda and Penguin updates over the past 18 months, this is a great question.

What are doorway pages?

Wikipedia defines a doorway page as:

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SEO for startups – my top tips, recommended websites and tools

Startup SEO

In June 2011 I wrote a post around SEO for startups which you can read here. Whilst many of the points still stand, there are other tasks you should be doing.

The reason for me revisiting this post is due to Google algorithm updates (Panda & Penguin) and varying online marketing techniques.

Below are my existing and new top tips, recommended websites and tools:

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5 reasons why you need to write your META

Since SEO began, META tags have always played an important part. More recently, Google has dropped the META Keywords tag as an SEO signal which Bing/Yahoo still slightly favours.

Two of the elements which are still used today are the META Title and META Description tags, and in my opinion, counts towards around 20% of your on-page SEO.

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5 SEO tips for eCommerce product pages

eCommerce SEO

Image from SXC.hu

Many eCommerce websites, especially the product pages, have flaws when it comes to SEO best practices. This then makes it tricky to compete for exceptional search engine rankings.

Below are some simple product page tips which can really make a difference, these aren’t by any means special techniques, just best practices to follow, especially with all the recent Google updates, notably, Panda and Penguin.

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Google Penguin Update: 10 ‘must follow’ SEO tips

Penguin Update

Image from SXC.hu

Over the past few weeks I’ve seen an increase in emails to myself asking certain questions like:

  • Why has my traffic dropped?
  • Why have my rankings dropped?

If you haven’t already heard, the penguin has been let loose!

Official announced as the Webspam Update on the 24th April 2012, it was quickly renamed ‘Penguin’, following on from the Panda Update last year.

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