I was recently asked – is it a good idea to add rel=”nofollow” on internal links? You would think this would be OK but there are a few things to consider first.
So what is rel=”nofollow”
Wikipedia defines nofollow as the following:
nofollow is a value that can be assigned to the rel attribute of an HTML a element to instruct some search engines that a hyperlink should not influence the link target’s ranking in the search engine’s index. It is intended to reduce the effectiveness of certain types of search engine spam, thereby improving the quality of search engine results and preventing spamdexing from occurring.