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Archive for ‘Google’

5 new Google Webmaster videos you may have missed and need to watch…

It’s that time again, Matt Cutts has been answering your questions…

Over the past month or two, 20 new videos have been added which cover a wide range of topics from parked domains, duplicate content issues and to paid links.

To view more of the help videos, click here to visit the Google Webmaster Help YouTube channel.

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10 super quick and simple local SEO tips you’ve got to adopt today…

As we know, local SEO is becoming more and more important within a large proportion of digital marketing strategies.

I get asked about this a lot and there are some simple things that can be done which will make a big difference.

Below I’ve listed my top 10 super quick tips:

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Mass Article Syndication: Please stop asking if this is a good strategy, the answer is ‘no’…

SEO Question: I’m looking to syndicate articles as part of our overall SEO strategy, how many times can I syndicate an article so I’m not affected by the Penguin and Panda update?

I was asked this only a week ago and whether or not this is a real and legitimate question, I’m not sure, but it makes for a good post all the same and hopefully will answer some questions which others may have.

I think the title speaks for itself, but I really wanted to be clear on a few points.

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Google Adwords: My top 5 ‘must do’ tips for complete beginners

Google AdwordsI blog a lot about search engine optimisation, and for a change, I thought I’d blog about Google Adwords (aka Google Pay-Per-Click or Google PPC) and share some of my top tips for complete beginners.

If you are unsure what is Google Adwords or pay-per-click is, I’d advise that you read this handy Google Adwords guide.

For those of you who are familiar with the platform, here are 5 simple but effective tips to make your Adwords campaign run more efficiently.

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Post Google Penguin: 5 backlink types you need to be chasing now

In light of the recent Google Penguin updates, link building methods and techniques have changed quite a lot. Here I’ve listed my top 5 methods which I would recommend post Google Penguin.

1. Social profile links

In my opinion, links from social profiles are the best, retrospective of the anchor text. Google knows that it would be very difficult to game 50 tweets or 100 Facebook links for example. You need to chase links on Twitter and many other social media sites, they are natural and organic in there type.

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Over optimisation: 5 common mistakes to avoid

Over-Optimisation

In light of the recent Google Algorithm updates, I thought it might be useful to write a post around the 5 most common mistakes.

Now when I say mistakes, I mean over optimisation, or doing to much SEO (yes there is such a thing!).

Google recently released an updated called Penguin and you can read more about it here.

Below I’ve listed 5 classic mistakes which you need to fix or avoid.

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SEO Q&A with Samuel Crocker of OMD UK

OMD UK

Some of you may have seen the Q&As I’ve done with Kalena Jordan and Barry Schwartz.

And… I’m pleased to say Samuel Crocker (an SEO I have a high regard for) also agreed to do an SEO Q&A.

1. Hi Sam, so, tell us a bit about yourself, how you got in to search, what you specialise in and who you work for?

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Google Freshness Update: What is it and why regular website updates can help your exposure, SEO, trust and much more

Google Freshness

Keeping up with the changing rules of SEO can be difficult.

My daily routine consists of reading the latest updates from many reputable sources. As we have seen this year, SEO techniques can quickly change and become grey or even black hat.

This then leaves the question, which techniques will always be considered as white hat? My answer… on-page websites changes, content updates and adding new additions to the site.

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