Archive for the ‘Google’ Category

Google Adwords Enhanced Campaigns: 7 super useful articles that you need to read today…

Google Adwords

As you are probably well aware, Google has now upgraded all Adwords campaigns to ‘Enhanced’.

In short, Enhanced campaigns now give you more control with targeting, bid control, sitelinks and much more.

Below I’ve listed my super 7 ‘must read’ Google Adwords Enhanced blog posts:

1. Enhanced Campaigns D-Day Is Less Than a Week Away – Are You Prepared? via Wordstream

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SEO Question: What links should I remove if I’ve been affected by Google Penguin?

This weeks question is:

What links should I remove if I’ve been affected by the Google Penguin update and what links do you think will be in scope moving forward?

That’s a brilliant question and below is a list of sources you may want to review:

  • Sitewide sidebar and footer links
  • Links on low level directory sites
  • Links on sites with malware
  • Placed paid links in content
  • Mass article marketing sites – normally contain links in the signature
  • Advertorial or sponsored links
  • Websites that have been de-indexed
  • Links that appear on the same site as spammy links
  • Links coming from link wheels and networks
  • Low level self hosted blog sites - typically setup with one page of content which contain anchor text heavy links

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My top 10 DaveCain.co.uk digital marketing posts from 2012…

Well another year is nearly over and it only seems like 5 minutes ago since I did a similar post in 2011.

Let me know which you enjoyed and also what you’d like to see more of in 2013.

So here we have it, my top 10 DaveCain.co.uk SEO and digital marketing posts from 2012:

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5 new Google Webmaster videos you may have missed and need to watch…

It’s that time again, Matt Cutts has been answering your questions…

Over the past month or two, 20 new videos have been added which cover a wide range of topics from parked domains, duplicate content issues and to paid links.

To view more of the help videos, click here to visit the Google Webmaster Help YouTube channel.

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10 super quick and simple local SEO tips you’ve got to adopt today…

As we know, local SEO is becoming more and more important within a large proportion of digital marketing strategies.

I get asked about this a lot and there are some simple things that can be done which will make a big difference.

Below I’ve listed my top 10 super quick tips:

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Mass Article Syndication: Please stop asking if this is a good strategy, the answer is ‘no’…

SEO Question: I’m looking to syndicate articles as part of our overall SEO strategy, how many times can I syndicate an article so I’m not affected by the Penguin and Panda update?

I was asked this only a week ago and whether or not this is a real and legitimate question, I’m not sure, but it makes for a good post all the same and hopefully will answer some questions which others may have.

I think the title speaks for itself, but I really wanted to be clear on a few points.

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Google Adwords: My top 5 ‘must do’ tips for complete beginners

Google AdwordsI blog a lot about search engine optimisation, and for a change, I thought I’d blog about Google Adwords (aka Google Pay-Per-Click or Google PPC) and share some of my top tips for complete beginners.

If you are unsure what is Google Adwords or pay-per-click is, I’d advise that you read this handy Google Adwords guide.

For those of you who are familiar with the platform, here are 5 simple but effective tips to make your Adwords campaign run more efficiently.

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Post Google Penguin: 5 backlink types you need to be chasing now

In light of the recent Google Penguin updates, link building methods and techniques have changed quite a lot. Here I’ve listed my top 5 methods which I would recommend post Google Penguin.

1. Social profile links

In my opinion, links from social profiles are the best, retrospective of the anchor text. Google knows that it would be very difficult to game 50 tweets or 100 Facebook links for example. You need to chase links on Twitter and many other social media sites, they are natural and organic in there type.

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