Archive for the ‘Google’ Category

Google Penguin 6 (aka Penguin 3.0) – my thoughts on what will be targeted next…

Moving in to 2014, there is something that all digital marketers are waiting for and that’s the next Penguin update.

Since April 2012 we have 5 updates in total:

  • Penguin 1: 24 April 2012
  • Penguin 2: 26 May 2012
  • Penguin 3: 5 October 2012
  • Penguin 4 (aka Penguin 2.0): 22 May 2013
  • Penguin 5 (aka Penguin 2.1): 4 October 2013

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10 digital marketing predictions for 2014 including SERP changes, on-page signals, Bing growth and the Google Dolphin update…

2013 was another big year for digital marketers. More Penguins, Pandas and a single Hummingbird was only the tip of the iceberg.

2014 will definitely be another big year for marketers, and Google have already released a new Google Webmaster Tools update.

In this post I’ve listed my 10 marketing predictions for 2014; some are safe, some a little more out there…

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10 questions I’d like to see Matt Cutts answer with a simple ‘yes’ or ‘no’ (or even a maybe)…

GoogleAs you will have seen and read on my blog, Google shares a lot of information around online marketing best practice and the like.

Matt Cutts, head of Webspam at Google, is the usual voice of all things search marketing and in my opinion does a great job with sharing helpful hints and tips – you can see many of his videos here and read his blog here.

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7 super and new Google Webmaster videos from Matt Cutts which are well worth a watch…

Over the past few months Matt Cutts of Google has does another great collection of videos over on Youtube.

In this post I’ve listed my ‘super 7′ from the past few months and in the videos Matt talks about the following areas;

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3 paid business solutions Google could start to offer (includes illustrations)…

I’ve long been a fan of all things Google, from Gmail to Google Play, everything is well thought out and works well.

And the same can be said with their advertising platforms such as Adwords, Google+ and YouTube to name just a few.

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Google Penguin Help – Is 404ing a webpage a good way to remove unnatural links?

More recently, I’ve been helping many people with the recent Google Penguin updates.

A recent question that came about was -

“Dave, I’ve done a full audit on my site and done as much link removal as possible and before I do a reconsideration request I would like to remove more links but I’ve not had much success. Is 404ing webpages a method I could use?”

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My top 20 SEO, PPC and digital marketing tweets from August 2013…

TwitterAugust 2013 was a great month for digital marketing updates from some of the bigger players such as MOZ, Search Engine Watch and Search Engine Land to name just a few.

We also saw some new additions announced and videos from Matt Cutts of Google

Listed  are my top 20 updates which are well worth a read, bookmark and implementation into your own online marketing campaign.

If you’re looking for a list of websites to follow and read, check out my list of recommend sources here. Also, don’t forget to give me a follow @DaveCainSEO.

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The story of a penalised domain, Google reconsideration requests and the disavow tool…

Google LogoWithin this post, I give an insight in to a friends website which I’ve been working on for the past 12 months and document all the processes I went through with a penalised domain.

Setting the scene

A good friend of mine purchased an online business in June 2012, this came with a website (the domain was around 6 years old), an Analytics account, Google Webmaster Tools and the like.

When the business was acquired the website ranked very well, mainly top 10 results for around 30 important and broad keywords which delivered traffic and enquires on a daily basis.

Once purchased, I got the chance to dig around the site along with looking into the backlink profile. It was clear that work was needed to be done. It’s important to note, I wasn’t involved in the business sale process and didn’t no anything about the domain until everything had been finalised.

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