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Archive for ‘Google’

10 digital marketing predictions for 2014 including SERP changes, on-page signals, Bing growth and the Google Dolphin update…

2013 was another big year for digital marketers. More Penguins, Pandas and a single Hummingbird was only the tip of the iceberg.

2014 will definitely be another big year for marketers, and Google have already released a new Google Webmaster Tools update.

In this post I’ve listed my 10 marketing predictions for 2014; some are safe, some a little more out there…

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10 questions I’d like to see Matt Cutts answer with a simple ‘yes’ or ‘no’ (or even a maybe)…

GoogleAs you will have seen and read on my blog, Google shares a lot of information around online marketing best practice and the like.

Matt Cutts, head of Webspam at Google, is the usual voice of all things search marketing and in my opinion does a great job with sharing helpful hints and tips – you can see many of his videos here and read his blog here.

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7 super and new Google Webmaster videos from Matt Cutts which are well worth a watch…

Over the past few months Matt Cutts of Google has does another great collection of videos over on Youtube.

In this post I’ve listed my ‘super 7′ from the past few months and in the videos Matt talks about the following areas;

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3 paid business solutions Google could start to offer (includes illustrations)…

I’ve long been a fan of all things Google, from Gmail to Google Play, everything is well thought out and works well.

And the same can be said with their advertising platforms such as Adwords, Google+ and YouTube to name just a few.

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Google Penguin Help – Is 404ing a webpage a good way to remove unnatural links?

More recently, I’ve been helping many people with the recent Google Penguin updates.

A recent question that came about was -

“Dave, I’ve done a full audit on my site and done as much link removal as possible and before I do a reconsideration request I would like to remove more links but I’ve not had much success. Is 404ing webpages a method I could use?”

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The story of a penalised domain, Google reconsideration requests and the disavow tool…

Google LogoWithin this post, I give an insight in to a friends website which I’ve been working on for the past 12 months and document all the processes I went through with a penalised domain.

Setting the scene

A good friend of mine purchased an online business in June 2012, this came with a website (the domain was around 6 years old), an Analytics account, Google Webmaster Tools and the like.

When the business was acquired the website ranked very well, mainly top 10 results for around 30 important and broad keywords which delivered traffic and enquires on a daily basis.

Once purchased, I got the chance to dig around the site along with looking into the backlink profile. It was clear that work was needed to be done. It’s important to note, I wasn’t involved in the business sale process and didn’t no anything about the domain until everything had been finalised.

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Google Adwords Enhanced Campaigns: 7 super useful articles that you need to read today…

Google Adwords

As you are probably well aware, Google has now upgraded all Adwords campaigns to ‘Enhanced’.

In short, Enhanced campaigns now give you more control with targeting, bid control, sitelinks and much more.

Below I’ve listed my super 7 ‘must read’ Google Adwords Enhanced blog posts:

1. Enhanced Campaigns D-Day Is Less Than a Week Away – Are You Prepared? via Wordstream

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SEO Question: What links should I remove if I’ve been affected by Google Penguin?

This weeks question is:

What links should I remove if I’ve been affected by the Google Penguin update and what links do you think will be in scope moving forward?

That’s a brilliant question and below is a list of sources you may want to review:

  • Sitewide sidebar and footer links
  • Links on low level directory sites
  • Links on sites with malware
  • Placed paid links in content
  • Mass article marketing sites – normally contain links in the signature
  • Advertorial or sponsored links
  • Websites that have been de-indexed
  • Links that appear on the same site as spammy links
  • Links coming from link wheels and networks
  • Low level self hosted blog sites - typically setup with one page of content which contain anchor text heavy links

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