Archive for the ‘Web Design’ Category

CRO Tips: 10 annoying website features to avoid which frustrate users and lower conversions…

CRO Tips

Image from SXC.hu

Over the past few years I have worked closely with businesses to improve their conversions using conversion rate optimisation (CRO) techniques.

In that time I have seen some real clangers varying from simple to complex techniques and poor website usability.

Below are 10 annoying website features which in my opinion will harm overall conversions:

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My top 10 WordPress Plugins for SEO

Wordpress SEO

WP logo from http://wordpress.org/

Over the years, WordPress has become a natural choice for blogs, but since the launch of WordPress version 3, more and more webmasters, businesses etc are using WordPress as content management system (CMS) or eCommerce platforms.

There are numerous plugins to aid your SEO whilst using WordPress. Here is just a small selection of my personal favorites:

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Are H1, H2 and H3 tags important for SEO?

Image from SXC.hu

One of my blog readers recently submitted the following question:

When writing website content, is it important to have H1, H2 and H3 tags within the copy and do they help with SEO?

The simple answer is yes to both parts of the question.

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My top 53 Google Chrome Extensions for SEOs, Designers and more…

New Google Chrome LogoFollowing on from my last Google Chrome Extensions post (published 24/01/2011), here is an updated and comprehensive list of my top 53 Google Chrome Extensions for SEOs, designers, bloggers, developers and more.

Search Engine Optimisation (SEO):

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Creating a SEO strategy with the KISS principle

SEO Kiss PrincipleTime and time again I see overly complicated SEO strategies which in turn could cost the client in the long run. Using the KISS principle (specific for design) can be a great method.

So what is the KISS principle?

KISS is wordplay for “Keep it simple, Stupid!”. The principle was created by Kelly Johnson, lead engineer at the Lockheed Skunk Works.

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My top 37 points your website needs from the offset to be SEO friendly…

 

Read my top 37 points your website needs from the offset to be SEO friendly…

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FREE SEO Friendly Website Template…

Free website template for SEOOne of the things I’ve mentioned a lot in my previous posts is about great foundations to build a search engine optimisation campaign upon.

When I say “great foundations”, here are just a few pointers:

  • cleanly coded website
  • works across all browsers
  • loads fast
  • access to sitemaps from every page
  • optimised images
  • clearly labelled headers
  • constant styling across the site

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How to optimise images for SEO, in 2 seconds…

Image OptimisationA question I get asked is – how can I speed up the load time of my website? This is another factor of the Google algorithm, so it’s imperative to make sure every millisecond counts.

There are many areas to look at including:

  • Website code
  • Amount of text on page
  • CSS file size
  • Webpage file size

But, one of the most common areas I have found is the size of the images on a website!

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