Archive for ‘Web Design’

7 speedy articles about Google Accelerated Mobile Pages (AMP)

Google has long been a champion of website speed and performance – and they are step changing the web with the introduction of Accelerated Mobile Pages (AMP).


Mobile friendliness confirmed as a Google ranking signal – things to consider…

Finally! Google have confirmed that mobile sites will benefit within search results.

SEOs have known for some time that mobile friendliness is a ranking signal (Google Caffeine really was the start of this from a speed perspective) and its great to see it being confirmed by Google.


FREE & Simple SEO Friendly Website Template – Version 2…

Image from SXC.hu

Following on from my free and very popular SEO friendly website template I created last year (which can be found here). I’ve decided to revisit this again and do an updated version.

Like version 1, version 2 consists of the following with newer features:

  • Homepage
  • About page
  • Services page
  • Testimonials page
  • Portfolio page
  • News page
  • Contact page
  • Images folder
  • External cascading style sheet
  • Social icons for easy integration
  • New colour scheme
  • Drop shadow integration


SEO Question: How do you structure a website correctly for SEO purposes?

Website SEO

Image from SXC.hu

Another great SEO question around site structure:

“I’m currently redesigning my website – the old structure of the website was www.domain.co.uk/product/index.html.  The new files are basically the same, but index.php. Am I best having them top level rather than in a subfolder?  So www.domain.co.uk/product.php? Will it make a difference?

On a similar note, I’ve seen sites where extensions aren’t used/visible at all – is this done with code in an .htaccess and is it of benefit too?”


My top 3 SEO friendly CMS’s…

SEO Friendly CMS

Image from SXC.hu

I was recently asked which are my favourite CMS’s and work well from an SEO point of view?

Using a content management system can be a stress free experience and an easy way to keep a website fresh and updated, but, choosing a CMS to fit your long terms goals can be a challenge.

With many open source CMS’s, which do you choose? Personally, a big factor for me is the communities behind the platforms, extensions, plugins, future developments and of course, how SEO friendly it is.


SEO Question: Is hidden text bad for SEO?

Image from SXC.hu

A recent question that has been submitted via my questions page is  ”hidden text – is this good or bad for SEO?”

Great question and this really splits into two parts:

1. Black hat SEO:

The first part is using black hat SEO techniques to hide text, these could include:


Footer Links: Do they still help with SEO?

Image from SXC.hu

This weeks question is “Do footer links still help with SEO?”

What are footer links?

Footer links are typically a collection of internal or external links at the end of a web page.

These can consist of general information about the company, products, categories, sitemaps, legal information and more.


CRO Tips: 10 annoying website features to avoid which frustrate users and lower conversions…

CRO Tips

Image from SXC.hu

Over the past few years I have worked closely with businesses to improve their conversions using conversion rate optimisation (CRO) techniques.

In that time I have seen some real clangers varying from simple to complex techniques and poor website usability.

Below are 10 annoying website features which in my opinion will harm overall conversions:


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