Archive for the ‘Content’ Category

My top 10 digital marketing roundup and summary posts for 2015

Hi everyone, I hope you all had a good Xmas and holidays.

I wanted to finish off 2015 with a short post, highlighting just some of the blogs that I read and their roundups on the industry. Within the posts they cover SEO, social, PPC, content and much more…

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My top 5 Moz Whiteboard Friday videos of 2015 (so far)…

This is a super quick blog post, but a must read (and watch).

If you don’t already watch the Whiteboard Friday videos from Moz – you must!!!

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Mercedes, GoPro, Fender, Starbucks and Waitrose – 5 brands ‘owning it’ on Instagram

Millennials want and need information ‘now’, not in 2 minutes, or even in 10 seconds – ‘now!’.

As I’ve talked about before, even Google has put a focus on speed and delivery of content as part of its algorithm updates.

Social media has certainly aided the consumption of information from 140 character tweets to image focused updates.

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Content Question: Will my PDFs cause internal duplicate content issues?

This weeks question is around website pages, PDFs and duplicate content:

I run an eCommerce construction site, on each product page I have the full specification and then have a PDF download with the same content.

Will the PDFs cause an issue with internal duplicate content?

This is an interesting question…

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My top 10 most helpful blog posts, videos and guides around content creation, marketing and best practices in 2013…

A nice simple and short post this week. As we know content has always been and always will be ‘king’ when it comes to digital marketing.

Content best practices continues to change, especially over the past 18 months.

Below I’ve listed 10 very helpful blog posts, videos and guides which go over many common questions, advise on strategy and how to start out.

Google Webmaster Help
Should I incorporate synonyms for important terms into my site?

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Content and copywriting Q&A with Chris Lomas of Clear Comms…

Clear CommsAs I’ve blogged about time and time again, content really is king when it comes to SEO, in the Q&A, Chris shares lots of helpful tips, resources and advice around copywriting and all things content.

Hi Chris, thanks for doing this interview, tell us a little about yourself and how you got into all things content writing and B2B / B2C copywriting?

Hi Dave, thanks for the opportunity.

So, a bit about me… I’ve been writing professionally for the best part of 20 years now. First as an Editorial Consultant for Drain Trader Magazine – as featured on a very early edition of Have I Got News For You; then as a freelance copywriter. I was enticed out of freelancing by a role as Senior Copywriter at a big copywriting agency in Nottingham.

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Stop and listen, unique content is a ‘must have’ if you want to rank well…

Just one of the tasks an SEO faces is getting a client to commit to writing copy for a site. Over the years, many would copy text and pass it off as there own, but then… the Google Panda came along.

What this has done is force all website owners and webmasters into writing compelling content if they want to retain there rankings and progress over time.

Below I’ve listed some buzz words which might be helpful when do the above:

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SEO Q&A with Samuel Crocker of OMD UK

OMD UK

Some of you may have seen the Q&As I’ve done with Kalena Jordan and Barry Schwartz.

And… I’m pleased to say Samuel Crocker (an SEO I have a high regard for) also agreed to do an SEO Q&A.

1. Hi Sam, so, tell us a bit about yourself, how you got in to search, what you specialise in and who you work for?

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