We are all familiar with the search engine Google, but did you know that Microsoft’s Bing is slowly starting to catch-up on the search engine giants.
Stats from Hitwise shows that Google currently has a 84.90% market share in the UK, compared to Bing with a 4.13% market share (Figures accurate to 23/04/2011). As you can see there is a massive gap between these figures, but put in real terms, just a 1% share of the search engine market could be worth more than £1 billion.
Microsoft has gone through some massive changes over the years with MSN, Live, purchasing Yahoo and launching Bing – so it’s clear to see that they want a piece of the search engine pie.
In my honest opinion, Google is always going to be the natural choice when it comes to targeting your SEO efforts, but we should never disregard the underdogs and focus a small amount of our efforts towards Bing.
Here are my top 10 tips for performing SEO for Bing:
- Develop great and original content for the search spiders to find and read
- Write keyword rich and descriptive page titles and META description tags
- Gain a percentage of quality back links with the same anchor text
- Domain age is a factor with more weight put on older domain names
- Make sure you have a well written H1 tag, the first paragraph is user focused and contact details are clear as these are used for the website preview option
- Have a solid website structure with an easy to follow architecture
- Create short and keyword rich URLs
- Bing likes outbound links from your website which are relevant to your site
- Bing prefers .org and other domain name extensions over .com
- Bing prefers shorter domain names without hyphens compared to Google
As you can see from the above, there aren’t many differences when it comes to SEO techniques between Bing and Google, I would note that Google seems slightly more advanced and looks at more pointers. Bing on the other hand puts a lot of weight on the domain age and the percentage of inbound links which contain the same anchor text.