Google has long been a champion of website speed and performance – and they are step changing the web with the introduction of Accelerated Mobile Pages (AMP).
In Google’s official announcement, they said:
Today, after discussions with publishers and technology companies around the world, we’re announcing a new open source initiative called Accelerated Mobile Pages, which aims to dramatically improve the performance of the mobile web. We want webpages with rich content like video, animations and graphics to work alongside smart ads, and to load instantaneously. We also want the same code to work across multiple platforms and devices so that content can appear everywhere in an instant—no matter what type of phone, tablet or mobile device you’re using. Source – Google Blog
So what is this really all about? In short, if you have a poor internet connection or a page is taking to long to load – if a website has AMP in place – Google will serve this version instead.
There are various ways to implement AMP and drive performance – here are 7 brilliant articles worth reading:
- Google Search guidelines for AMP pages
- How To Get Started With Accelerated Mobile Pages (AMP)
- AMP your content – A Preview of AMP’ed results in Search
- Google releases the AMP features & enhancements roadmap
- Setting up WordPress for AMP: Accelerated Mobile Pages
- AMP Ad Landing Pages (ALP) aims to speed up the page load time after the ad click
- Google unveils AMP for Ads, native ads on DBM, and outstream video on DFP