One thing is for sure, Google and Bing continue to evolve the paid search landscape with new features and innovations – here are 6 articles worth reading from June 2016.
Marketing Land – AdWords’ new extra headline: 7 ways to make the most of it
Google Analytics Blog – Attracting the Right Audiences with Google Analytics and Remarketing Lists for Search Ads
Search Engine Watch – Google Expanded Text Ads: 10 things you need to know
Bing Ads Blog – The Art and Science of Ad Copy Testing: Follow-up Q&A
Search Engine Roundtable – AdWords Ads Coming To Google Local Pack
Search Engine Watch – Everything you need to know about AdWords’ store visit conversions