6 insightful #PPC articles to read and bookmark from June 2016


One thing is for sure, Google and Bing continue to evolve the paid search landscape with new features and innovations – here are 6 articles worth reading from June 2016.


Marketing Land – AdWords’ new extra headline: 7 ways to make the most of it

Google Analytics Blog – Attracting the Right Audiences with Google Analytics and Remarketing Lists for Search Ads

Search Engine Watch – Google Expanded Text Ads: 10 things you need to know

Bing Ads Blog – The Art and Science of Ad Copy Testing: Follow-up Q&A

Search Engine Roundtable – AdWords Ads Coming To Google Local Pack

Search Engine Watch – Everything you need to know about AdWords’ store visit conversions

This post was written by , Dave is a digital marketer specialising in SEO and PPC, and can be followed on Twitter, Facebook, LinkedIn and Google+.

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