120 digital marketing posts from @sengineland that truly rocked in 2013 (and if you’ve not read them yet, you must!)

SE LandTime and time again I’ve talked about reading and staying on top of digital marketing trends and changes.

One of my favourite sources for news and information this year has been Search Engine Land, below is a quote from their site:

Search Engine Land is a news and information site covering search engine marketing, searching issues and the search engine industry. The site is led by journalist Danny Sullivan. It is published by Third Door Media, which also produces the Search Marketing Expo conference series and the Digital Marketing Depot, our resource center for digital marketers.

Danny and the team do an excellent job everyday reporting on news stories, updates and more.

Below I’ve listed my top 120 articles from Search Engine Land (and I’ll probably be adding a few bonus entries before the end of 2013).


  1. 10 Bad Assumptions About SEM That Might Get You Fired (More)
  2. 10 Things Most SEO Consultants Hate (More)
  3. 11 Things We Should Never Ever Do In Link Building Again (More)
  4. 2014 SEO Playbook: Google Hummingbird, Content & Authority (More)
  5. 5 Ways To Rank Outside Of Your Physical Location In Google Places (More)
  6. A Conversation with Matt Cutts, live blogged from SMX Advanced (More)
  7. AdWords Enhanced Campaigns: New Bidding Tools Announced (More)
  8. AdWords Launches New Keyword Bulk Upload Feature (More)
  9. AdWords Third-Party Review Extensions Start Rolling Out To All Accounts (More)
  10. After Two Years Of Broken Promises, Does Google Need To Explain More to Maintain Trust In Search? (More)
  11. Ahrefs SEO Digest: Bing Officially Releases Bing XML Sitemap Plugin 1.0 (More)
  12. Asking StumbleUpon to remove your link is a waste of time. That’s the type of link you actually do want (More)
  13. Awesome troubleshooting flowchart to help right your Google Authorship… Ship (More)
  14. Bing Ads Launches Call Extensions With Skype On All Devices (More)
  15. Bing Details Four Ways Not To Build Links (More)
  16. Bing, Twitter Renew Deal To Include Tweets In Search Results (More)
  17. Brand Bias: 70% Of Consumers Look For Known Retailers When Doing Product Searches (More)
  18. Demystifying Link Disavowals, Penalties & More (More)
  19. Didn’t Win The Powerball Or Mega Millions Jackpot? Try Your Luck At The AdWords Jackpot! (More)
  20. Do you know what social buttons are most used on your site? (More)
  21. Domain name change and the impact on a site with 1MM URLs (More)
  22. Enhanced Campaigns Barely Impact CPCs, But Bing Ads Gains Share In Q2 [RKG Report] (More)
  23. Explore The Most Influential Search Ranking Factors According To Moz Survey (More)
  24. Ezine Articles & Press Releases Supplied As Bad Backlink Examples in WMT (More)
  25. FAQ: All About The New Google Hummingbird Algorithm (More)
  26. Geeking out on AdWords bid modifier by location (More)
  27. German-based SEO company Sistrix offers a new source to track Google updates. (More)
  28. Google Adds Big Change To Display Bidding: Pay By Viewable Impression In AdWords (More)
  29. Google And SEO Communications: Swahili Vs. Latin (More)
  30. Google App Indexing: Google Can Index & Link To Content In Your Android App (More)
  31. Google Changes Ranking Advice, Says Build Quality Sites Not Links (More)
  32. Google Charts Manual Actions Against Spam In Search For First Time (More)
  33. Google Drops Another Search Operator: Tilde For Synonyms (More)
  34. Google Gets Lowest Score Ever In Customer Satisfaction Survey (More)
  35. Google has officially launched a new search update to target spammy queries (More)
  36. Google Hummingbird & The Keyword: What You Need To Know To Stay Ahead (More)
  37. Google Is Hiring Someone To Find Ways To Make You Want To Search While Signed-In (More)
  38. Google Panda Update Version 24 (22nd Jan 2013); 1.2% Of Search Queries Impacted (More)
  39. Google Releases Seven Videos On Typical Manual Spam Actions (More)
  40. Google scientist interview reveals advanced ideas, plans, & challenges about the future of search (More)
  41. Google Shopping Ads: What We’ve Learned So Far (More)
  42. Google Shopping Tops Amazon Product Ads: 32.7% More Cost Effective (More)
  43. Google Testing Ads In New Google Maps, Pushes AdWords Location Extensions (More)
  44. Google Updates AdWords Opportunities Tab With New Opportunity Types (More)
  45. Google Upgrades Its Google Places Dashboard With Google+ Local Integration (More)
  46. Google Warns Against Guest Posting, Advertorials & Optimized Anchor Text In Press Releases (More)
  47. Google Webmaster Tools Links To Your Site Reporting Bug (More)
  48. Google Zaps Another Link Network, ‘Several Thousand’ Link Sellers Hit (More)
  49. Google, Android Makers Sued By Apple Rockstar Consortium Over Search, AdWords (More)
  50. Google: Guest Blogging For Links? You Better Nofollow Those Links. (More)
  51. Google: Panda To Be Integrated Into The Search Algorithm (Panda Everflux) (More)
  52. Google: Unlinked URLs Are A Source For Indexing New Content (More)
  53. Google: We Prefer To Assess Reconsideration Requests On Links Within Webmaster Tools However… (More)
  54. Google: Webmaster Tools Reporting To Return To Normal Within In Coming Days (More)
  55. Google’s Matt Cutts: Guest Blogging Abuse & Spam On The Rise (More)
  56. Google’s [Not Provided] At 87% Of Google Search Traffic To Major News Sites [Report] (More)
  57. Google’s Cutts: We Don’t Ban Sites Critical Of Google, But Here Is Why We Do Penalize Sites… (More)
  58. Google’s Matt Cutts On What To Do If Your Site Was Hit By Panda (More)
  59. Google’s Matt Cutts: Black Hat & Link Spammers Less Likely To Show Up In Search Results After Summer (More)
  60. Google’s Matt Cutts: Don’t Be The Sucker That Buys The Spammy Domain (More)
  61. Google’s Matt Cutts: Don’t Duplicate Your Meta Descriptions (More)
  62. Google’s Matt Cutts: Next Generation Of The Penguin Update Weeks Away (More)
  63. Google’s Matt Cutts: When Commenting On Blog Posts, Try To Use Your Real Name (More)
  64. Google’s New European Antitrust Search Results: Here’s What They’ll Look Like (More)
  65. Google’s Panda Dance: Matt Cutts Confirms Panda Rolls Out Monthly Over 10 Of 30 Days (More)
  66. How Google’s Disavow Links Tool Can Remove Penalties (More)
  67. How Search & Social Will Hit The Fast Forward Button In 2013 (More)
  68. How The New Facebook Search Is Different & Unique From Google Search (More)
  69. How Will Google Hummingbird Impact Links? Here Are 6 Ways (More)
  70. If Link Building Really Is Dead, What Do We Do Now? (More)
  71. If That Was A Google Update You Felt, Google’s Not Confirming It (More)
  72. If you are an in-house SEO preparing to delve into the world of mobile search? (More)
  73. Infographic: 2013 SEO Ranking Factors (More)
  74. Infographic: An Anatomy Of Google’s Dynamic Search Results Page (More)
  75. Interflora Gets Its Google Rankings Back, 11 Days After Penalty (More)
  76. Interflora Is Back: What Did They Fix & How Did They Come Back So Fast? (More)
  77. Is Bing A Better Buy Than Google AdWords For Small Business? (More)
  78. Is Google Transforming Into The Latest SEM Agency? (More)
  79. Is PageRank Finally Dead? It Seems To Be, At Least In The Google Toolbar (More)
  80. Link Building Tool Review: Link Research Tool Set By CEMPER (More)
  81. Live @ SMX London: Hardcore SEO Power Tools by @cjsherman (More)
  82. Majestic SEO’s new feature seeks to help SEOs understand what it may take to rank for specific KWs (More)
  83. Matt Cutts says there will be a large Penguin update in 2013 – (More)
  84. Microsoft Search Ad Revenue Estimates Get Major Downgrade; Google Retains 74% U.S. Market Share [Report] (More)
  85. Microsoft’s ViralSearch: Search Engine For Measuring Tweets & Viral Content (More)
  86. Mobile: A New Element For The Periodic Table Of SEO Success Factors (More)
  87. No, Google Hasn’t Released Unannounced Penguin Updates (More)
  88. Now Updated: The Periodic Table Of SEO Success Factors (More)
  89. Penguin 4, With Penguin 2.0 Generation Spam-Fighting, Is Now Live (More)
  90. Penguin 5, With The Penguin 2.1 Spam-Filtering Algorithm, Is Now Live (More)
  91. Post-PRISM, Google Confirms Quietly Moving To Make All Searches Secure, Except For Ad Clicks (More)
  92. PPC Enhanced Campaigns: Flexible Bid Strategies Launching Soon (More)
  93. Preview Google’s New Structured Data Dashboard Beta (More)
  94. Rather than explain how to optimize existing mobile content, it seems Google will focus on pushing Responsive Design. (More)
  95. Regardless of the impact page speed has on rankings, it definitely has a significant impact on site conversions. (More)
  96. Report: Basic Local Optimization Steps Boosted Google Visibility By 179 Percent (More)
  97. Search Funnel Data Now More Actionable In AdWords (More)
  98. Search Your Own Pins On Pinterest (More)
  99. SearchCap: The Day In Search, April 19, 2013 (More)
  100. SEO Companies Fined Over Fake Reviews (More)
  101. SEO For Facebook Graph Search? Facebook Has Some Tips (More)
  102. SEO in 2013 Is About People, Intent, & Meaning (More)
  103. Social Media Plugins: Are They Weighing You Down? (More)
  104. Sometimes, the links that you’d pick out as being the bad ones don’t get flagged at all. (More)
  105. Spotted: Stunning AdWords Policy Violations, That Facebook & Google Shouldn’t Be Happy About (More)
  106. Study Finds Google’s Penguin Update Getting Stricter Over Time (More)
  107. The Link Shrink Is In: Is Starting Over The Best Option? (More)
  108. The Top Five SEO Mistakes According To Google’s Matt Cutts (More)
  109. Trust In Search Ads Rises, Along With All Other Ads Except Newspaper [Nielsen] (More)
  110. Understanding Google’s Latest Assault On Unnatural Links (More)
  111. Up Close With Facebook Graph Search (More)
  112. Use Twitter Cards For Branding & Local SEO (More)
  113. Web Spam Archive Tool Saves Google’s Live Spam For More Than Just Recent Results (More)
  114. When Google Gets It Wrong By Changing The Titles Of Web Pages (More)
  115. Why Aren’t Google AdWords Cost Per Conversion Calculations Adding Up? (More)
  116. Why The YouTube Keyword Tool Is So Amazing For Link Building (More)
  117. Will Google Penalize Chromebooks, Google Analytics, AdWords & Google+ For Using Advertorials? (More)
  118. With Hummingbird, Google now has the infrastructure to better process social signals (More)
  119. With New Changes, Bing No Longer Just A Search Engine (More)
  120. Your Small Web Site Not Ranking Well In Google? (More)

Note: This post “isn’t” a guest post and it ”isn’t“ sponsored. I wanted to give some credit to a website that has written some great information to help the digital marketing community – sharing is caring after all!

Post written by ,

Blog | Cookies | Sitemap | Twitter | LinkedIn

© Dave Cain