10 super quick on-page SEO tips for Google

I’m absolutely 100% certain that if you mention Google to somebody they will know what it is, and with the big G commanding 85% UK market share and 70% worldwide share over the other search engines, it’s easy to see why.

Below you will find 10 super quick on-page SEO tips for Google:

Tip #1: Use no more than 66 characters maximum (including spaces) in the Meta title. I’ve found 60 or less works best.

Tip #2: Use no more than 3 – 5 keywords in the Meta keyword tag. 3 is optimum.

Tip #3: Use no more than 120 – 160 characters including spaces in the Meta description tag. I’ve found that 120 characters gains the best results.

Tip #4: Always include your main keywords or phrases in the Meta title and Meta description tags. This will give Google a very good indication on what the page is about.

Tip #5: Never use multi h1 and h2 tags. After experiments I’ve found this to be a difference between 1 and 2 places in Google.

Tip #6: Try to avoid using <br> tags for line breaks, always use <p> tags and get your keywords at the beginning of sentences/paragraphs.

Tip #7: Try to avoid using 10 or more images per web page, this can seriously slow down the load time and the customers user experience. Plus Google is putting a lot of emphasise on page speed as a ranking factor.

Tip #8: Use breadcrumbs for a good internal linking structure and defining what the page is about.

Tip #9: Work with a keyword density of 2% – 4% for optimum results.

Tip #10: Include sitemaps on every page of a website. This can help Google if they encounter any problems when trying to crawl a website.

This post was written by , Dave is a digital marketer specialising in SEO and PPC, and can be followed on Twitter, Facebook, LinkedIn and Google+.

3 Responses to “10 super quick on-page SEO tips for Google”

  1. [...] This post was mentioned on Twitter by Maggie McGee, Dave Cain. Dave Cain said: 10 super quick on-page SEO tips for Google http://goo.gl/dxiPw #SEO #Google #Onpage [...]

  2. Rob says:

    #6 “try to get your keywords at the begining of sentences”!!!!! – This is very amateuristic and incorrect advice – Google penalises you for trying to write content for seo – you should be writing for the user and not with search engines in mind therefore rather than focusing on keywords focus on getting accurate content to your reader and Google will reward you for this

    #7 – Again this is incorrect I could give you hundreds of extremely high ranking sites with more than 10 images – in fact 100s more images – It is about page speed to rather than having 10 high res images use varous tools to reduce the page size – Even better you could throw the images into an SQL database as Binary data and read them back out – you wont get much quicker than that.

    and one last point – Google is fazing out the use of meta tags so its not really important anymore.

    • Dave Cain says:

      Hey Rob,

      Thanks for the comments. In terms of point 6, I couldn’t agree more, content should be focused at the user and not the search engines but you can still include your keywords at the beginning of the sentence if it reads well and it can help Google establish what the page is about, even if it helps just 0.01%, these small percentages all add up with SEO. It could also be the case that you use synonyms instead so to aid topic modelling which relates to the theory of latent dirichlet allocation. I’ll be writing about topic modelling and LDA shortly.

      In terms of point 7, I have tested the theory of reducing image sizes, removing images from a page, cutting down code etc so to increase page speed which had a direct improvement on rankings, and in some instances it was the difference between being on page 1 and page 2 of Google. See this post by SEOmoz about page speed: http://www.seomoz.org/blog/optimizing-page-speed-actionable-tips-for-seos-and-web-developers. And your comment about using an SQL database is really valid so thanks for sharing the tip.

      In terms of META tags, interesting point, the keywords tag in Google has been fazed out, but the title and description tag? I honestly can’t see these being dropped.

      Thanks again for the comments, you raised some great points.


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