Along with SEO, I’m a big fan of paid advertising via Adwords, Facebook, LinkedIn and the like.
In my opinion, to market a company well online, you need to use every channel and reach out to every customer possible retrospective of where your customers are online, paid advertising can be a great way of doing this.
Below are 10 brilliant PPC articles worth reading:
Why You Should Be Focusing on Qualified Traffic
How Dynamic Search Ads Can Fill The Gaps In Your Account
Get Up to Speed With Bing’s Latest Updates
Eight Things PPC Beginners Do (That You Should Too)
New research shows that 70% of mobile searchers call a business directly from search results
5 Steps to Successful LinkedIn Advertising
6 Ways to Reduce Wasted AdWords Spend
PPC for Lead Generation: How to Get More Leads with PPC
How to Link AdWords to Google Analytics
Reach, Relevance and Trust: The ‘Big Three’ in Display Advertising
Credit: Keyboard image from SXC.hu
This post was written by , published on 1st October 2013 and filed under PPC.
Dave is a digital marketer specialising in SEO and PPC, and can be followed on Twitter