As we know, local SEO is becoming more and more important within a large proportion of digital marketing strategies.
I get asked about this a lot and there are some simple things that can be done which will make a big difference.
Below I’ve listed my top 10 super quick tips:
1. DNS Records
When registering your domain, make sure you use your actually location. Google can views DNS records and will use the location on these records as a signal towards your overall authority.
2. Find the right local keywords
As a rule, always start with the city name (example, Nottingham), then branch out to the area (example, Nottinghamshire or East Midlands). Then look at individual towns and villages within the city.
Most people search locally by typing [service + city], example [BMW car dealers Glasgow]. Use the Google Adwords Keyword Tool to discover your local keywords and potential targets.
3. Targeted local content
Make sure your content has a local spin on it, make reference to landmarks, tourism spots and other local attractions. Not only is this engaging for the read but Google like references and synonyms.
4. Google+ local page
Previously known as Google Places and Google Maps, this/these have now been integrated into Google+, it works on a similar platform to the previous and is used within Google Map results so this is a must.
5. Local business directories
Having touched on these before, I can’t stress the importance on submitting your site to national and local business directories. Often using this as a strategy, I have seen jumps of 8 places on page one which makes a massive difference to a business in the local area.
6. Define your location socially
Twitter, Facebook, Pinterest, Tumblr, Google+ – all have the option to add a location, as long as you make a good connection between your site and profiles, Google will use this as a strong signal – social matters!
7. Engage in local conversations
Most cities have local forums and online groups, LinkedIn might be a good option for your business here. Connect with the local community, they are the core of your business.
8. Use file names, ALT and title tags wisely
Filenames, ALT text, title tags and image filenames, all be it very small, Google will add weight to these, and even if they make just a small difference, a 1% difference could mean the difference between page 1 and page 2 in Google.
9. Reviews, reviews, reviews
One of the most important factors, encourage your clients, customers and the like to write reviews about you on local directories and Google+ – Google is adding a lot of weight and not only prove a business is legitimate, but can offer a good customer experience which people want to talk about.
10. Blog, with a local spin
Blog, blog and then blog again, create a content strategy and stick to it. Make sure your content is linkable and likeable and if you add a local spin with good internal links, this can also aid your local SEO efforts!
Have any thoughts or recommend techniques? Leave your comments below.
Credit: Sign post image from SXC.hu