SEO, PPC and online marketing help and tips
I’ve long been a fan of all things Google, from Gmail to Google Play, everything is well thought out and works well.
And the same can be said with their advertising platforms such as Adwords, Google+ and YouTube to name just a few.
Over the past 3 years we’ve seen some great leaps forward. The introduction of product listings, click to call options, social integration and remarketing are just the tip of the iceberg for Google Adwords.
But what next? Here are my thoughts and predictions with some (rough) illustrations…
This weeks question is around website pages, PDFs and duplicate content:
I run an eCommerce construction site, on each product page I have the full specification and then have a PDF download with the same content.
Will the PDFs cause an issue with internal duplicate content?
This is an interesting question…
I’ve been a long term user of Google Webmaster Tools. Along with Analytics, its a brilliant tool to gather further data and insights into your site.
But what about the other search engines? What other alternatives are there?
Along with SEO, I’m a big fan of paid advertising via Adwords, Facebook, LinkedIn and the like.
In my opinion, to market a company well online, you need to use every channel and reach out to every customer possible retrospective of where your customers are online, paid advertising can be a great way of doing this.
Below are 10 brilliant PPC articles worth reading:
Over the past few weeks I’ve been working hard on my site, DaveCain.co.uk, and I’m pleased to announce that this is now fully launched and operational.
After a soft launch a few weeks back, all the final tweaks and updates have been completed.
So what’s different I hear you ask?
Within this post, I give an insight in to a friends website which I’ve been working on for the past 12 months and document all the processes I went through with a penalised domain.
Setting the scene
A good friend of mine purchased an online business in June 2012, this came with a website (the domain was around 6 years old), an Analytics account, Google Webmaster Tools and the like.
When the business was acquired the website ranked very well, mainly top 10 results for around 30 important and broad keywords which delivered traffic and enquires on a daily basis.
Once purchased, I got the chance to dig around the site along with looking into the backlink profile. It was clear that work was needed to be done. It’s important to note, I wasn’t involved in the business sale process and didn’t no anything about the domain until everything had been finalised.