About me, skills and marketing experience...
Since building my first website back in 2002, I've always had a passion for all things search, web, marketing and the like.
I've been extremely fortunate to work with some of the most forward thinking and well respected companies throughout the UK and abroad in Europe, America and Southeast Asia.
Some of the business areas I've worked in include:
Since the days of Lycos, Excite, MSN, Yahoo and a young Google exploded on the world, I've primarily worked within:
- Search engine optimisation (SEO) - both on-page and off-page
- Pay-per-click advertising (PPC) - notable Google Adwords and Bing Ads
- Web design and development
My main areas of expertise are SEO and PPC with a very keen interest in:
- On-page optimisation
- Technical SEO auditing
- Backlink analysis
- Off-page link earning
- Algorithm updates and analysis
- Google penalty recovery
- Google patents
I'm Google Adwords Certified up until May 2015 and Bing Ads Certified up until March 2015.
The web is now a big place and digital marketing continues to keep changing, I'm also very competent and experienced within the following areas:
- Social media marketing (SMM) - including paid social media advertising
- Search engine reputation management (SERM)
- Conversion rate optimisation (CRO)
- User experience (UX)
I believe to be a good digital marketer and to help businesses move forward (whilst not being a jack-of-all), a combination of all of the above need to be adopted.
I'm also well versed and have years of experience with some of the leading digital marketing and analysis tools:
- Google Analytics
- Moz Tools
- Google Webmaster Tools
- Raven Tools
- Link Research Tools
- Bing Webmaster Tools
- Crazy Egg
- Majestic SEO
- and many more...
I have a real passion for digital marketing and can often be found on social media sites sharing the latest news and marketing trends.